Databox vs Matomo
Databox and Matomo are both analytics tools. Databox is aimed at agencies and small businesses, while Matomo is aimed at enterprise and agencies. Both have a free plan.
| Pricing | Freemium · $71 | Open source |
| Starting price | $71/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Agencies, Small businesses | Enterprise, Agencies |
| Platforms | web, ios, android | web |
| Country | US · 2012 | NZ · 2007 |
| Rating | — | — |
Choose Databox if
SMBs and agencies tracking KPIs.
- Quick dashboards
- Benchmarks unique
- Agency features
Look elsewhere if: Complex BI.
Choose Matomo if
Organizations that need GA-level depth with full data control and compliance.
- Deepest feature set among privacy-first tools
- 100% data ownership and self-hosting
- Trusted by public sector organizations
Look elsewhere if: Teams wanting a simple dashboard (Plausible, Fathom, Umami).
Databox vs Matomo pricing
Databox
- Free$01 user, 3 data sources, 50 AI credits/mo
- Analyst$71/moBilled annually; 1 user, 5 data sources
- Agency$79/moBilled annually; unlimited users, 20 sources, + account packs
- Team (Core)$199/moBilled annually; 3 users, 10 data sources
- Team (Scale)$319/moBilled annually; 10 users, 30 data sources
Matomo
- On-Premise$0GPL, self-hosted; premium plugin bundles extra
- Cloud Business29/mo50k hits/mo, 30 websites, 30 users; excl. tax
- Cloud EnterpriseCustomCustom limits, CSM, SAML/LDAP
Databox · Key features
- 100+ integrations
- Dashboards and scorecards
- Goals and alerts
- Benchmarks
- Forecasting
- Client reporting
Cons
- Limited data modeling
- Costs grow with sources
- Not a BI replacement
Matomo · Key features
- Full web analytics with custom dimensions and reports
- Heatmaps, session recordings and form analytics (premium)
- Funnels, A/B testing and ecommerce tracking
- Built-in tag manager
- Cookieless and consent-aware configurations
- On-premise or cloud; GDPR, HIPAA, CCPA tooling
Cons
- Dated interface
- Premium plugins add cost on-premise
- Performance tuning needed at scale
Databox vs Matomo: FAQ
Do Databox and Matomo have a free plan?
Yes, both Databox and Matomo have a free plan; paid plans add more usage and features.
Which is better for small businesses, Databox or Matomo?
Databox lists small businesses as a core audience, while Matomo is aimed more at enterprise and agencies.