Countly vs Microsoft Clarity
Countly and Microsoft Clarity are both analytics tools. Countly is aimed at enterprise and developers, while Microsoft Clarity is aimed at small businesses and E-commerce. Both have a free plan.
Privacy-first product analytics you can self-host
Free heatmaps, session recordings and AI insights from Microsoft
| Pricing | Freemium · $175 | Free |
| Starting price | $175/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Enterprise, Developers | Small businesses, E-commerce, Developers, Agencies, Enterprise |
| Platforms | web | web, ios, android |
| Country | TR · 2012 | US · 2020 |
| Rating | — | — |
Choose Countly if
Regulated industries and mobile-heavy companies that need analytics with full data control.
- Full data ownership and on-premise option
- Strong mobile and IoT SDKs
- Analytics plus engagement in one
Look elsewhere if: Startups wanting a quick cloud setup (PostHog, Mixpanel).
Choose Microsoft Clarity if
Websites and apps of any size that want free heatmaps and session recordings with AI summaries.
- Completely free with no traffic or session caps
- Quick setup through a tag, plugin or Google Tag Manager
- AI summaries save hours of watching recordings
Look elsewhere if: Teams that need surveys, in-depth product analytics or long data retention (Hotjar, PostHog, Mixpanel).
Countly vs Microsoft Clarity pricing
Countly
- Lite$0Self-hosted; free under non-commercial license
- Flex$175/moFrom; managed cloud, usage-based, cancel anytime
- EnterpriseCustomSelf-hosted, annual, SLA and dedicated CSM
Microsoft Clarity
- Free$0No traffic limits; recordings kept 30 days, heatmaps 13 months
Countly · Key features
- Events, funnels, retention, cohorts and user profiles
- Crash and error reporting for mobile apps
- Push notifications and in-app messaging
- Remote config and A/B testing
- Surveys, NPS and ratings
- Self-hosted or managed cloud with data residency
Cons
- UI less modern than PostHog
- Enterprise features gated
- Self-hosting requires MongoDB expertise
Microsoft Clarity · Key features
- Session recordings with AI highlights of key moments
- Click, scroll and area heatmaps with page version comparison
- Automatic rage click, dead click and quick back detection
- Copilot summaries and chat over your recordings and heatmaps
- Bot Activity and Citations reports on AI crawlers and AI answers
- Mobile app SDK for Android, iOS, Flutter and React Native
Cons
- Recordings are deleted after 30 days unless favorited or labeled
- No built-in surveys, feedback widgets or user interviews
- Funnel and product analytics are basic next to PostHog or Mixpanel
Countly vs Microsoft Clarity: FAQ
Do Countly and Microsoft Clarity have a free plan?
Yes, both Countly and Microsoft Clarity have a free plan; paid plans add more usage and features.
Which is better for small businesses, Countly or Microsoft Clarity?
Microsoft Clarity lists small businesses as a core audience, while Countly is aimed more at enterprise and developers.