Context.dev vs Supermetrics
Context.dev and Supermetrics are both data integration & ETL tools. Context.dev is aimed at developers and small businesses, while Supermetrics is aimed at agencies and small businesses. Only Context.dev has a free plan.
One API for scraping, search, brand data and people search
Marketing data connector for Sheets, Looker Studio and warehouses
| Pricing | Freemium · $20 | Paid |
| Starting price | $20/mo | Not published |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | Developers, Small businesses, Enterprise | Agencies, Small businesses, Enterprise |
| Platforms | web | web |
| Country | — | FI · 2013 |
| Rating | — | — |
Choose Context.dev if
Developers and AI agent builders who want scraping, search, brand data and people search behind one API and one credit balance.
- One credit pool covers scraping, search, brand and people data
- Free tier with 1,000 monthly credits and no credit card
- Strong agent tooling: MCP server, Claude, ChatGPT and Cursor guides
Look elsewhere if: Sales teams that want a ready-made prospecting app with sequences rather than an API (Apollo), or pure neural web search (Exa).
Choose Supermetrics if
Agencies and marketing teams that build recurring reports in Sheets, Looker Studio or Power BI from many ad platforms.
- Very broad catalog of marketing connectors
- Works inside tools marketers already know, like Sheets and Looker Studio
- Reliable scheduled refreshes for client reporting
Look elsewhere if: Data teams needing a general ELT pipeline for every business system, or very small budgets (Fivetran, Airbyte, Coupler.io).
Context.dev vs Supermetrics pricing
Context.dev
- Free$0/mo1,000 credits/mo, no overage, no credit card required
- Developer$20/mo10,000 credits, $3 per 1,000 overage; 2 months free yearly
- Pro$90/mo100K credits; tiers up to 2.5M cost up to $950/mo; $2/1K overage
- EnterpriseCustomCustom credits, dedicated Slack, 99.9% uptime SLA
Supermetrics
- Starter€49/mo€39/mo billed annually; 2 sources, 1 user, 1 destination
- Growth€199/mo€159/mo billed annually; 7 sources, 2 users
- EnterpriseCustomCustom sources and users; warehouses like BigQuery, Snowflake
Context.dev · Key features
- Scrape any URL to Markdown, HTML, screenshots or JSON with JS rendering
- Crawl and Map endpoints for whole-site content and URL discovery
- Web Search and Answers that return source-backed JSON in your shape
- Brand, Styleguide and Logo Link endpoints for logos, colors and fonts
- People Search in fast or ultra mode with country and experience filters
- Company search, person enrichment and news search endpoints
Cons
- Credit cost per call ranges from 1 to 100, which complicates budgeting
- Larger credit tiers cost $300 to $950 a month before Enterprise
- 99.9% uptime SLA only on the custom Enterprise plan
Supermetrics · Key features
- Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4 and Search Console
- Destinations in Google Sheets, Excel, Looker Studio and Power BI
- Marketing data available in Claude, ChatGPT and Microsoft Copilot
- Scheduled refreshes and automatic data updates for recurring reports
- Warehouse destinations such as BigQuery and Snowflake on Enterprise
- Supermetrics Studio with monthly AI credits for analysis
Cons
- Gets expensive as sources, accounts and destinations add up
- Priced in euros, which complicates USD budgeting
- Starter is very limited at 2 sources and 1 user
Context.dev vs Supermetrics: FAQ
Do Context.dev and Supermetrics have a free plan?
Context.dev has a free plan. Supermetrics has no free plan, a 14-day free trial.