Close vs Keap
Close and Keap are both CRM tools. Close is aimed at small businesses, while Keap is aimed at small businesses and freelancers. Close costs less, from $19/mo versus $299/mo for Keap.
CRM with built-in calling and email sequences
All-in-one CRM, email automation and payments for small businesses
| Pricing | Paid · $19 | Paid · $299 |
| Starting price | $19/mo | $299/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Small businesses | Small businesses, Freelancers |
| Platforms | web, macos, windows | web, ios, android |
| Country | US · 2013 | US · 2001 |
| Rating | — | — |
Choose Close if
Inside sales teams of 3–50 whose process centers on calls and email.
- Everything an inside sales rep needs in one screen
- Telephony included, no third-party dialer
- Fast, keyboard-friendly UI
Look elsewhere if: Marketing-led companies or teams needing a full customer platform.
Choose Keap if
Established US small businesses that sell services or digital products and want CRM, automation and payments in one tool.
- Deep automation that replaces several separate small-business tools
- Payments, invoicing and funnels built into the CRM
- Dedicated customer success manager and US phone support included
Look elsewhere if: Solo founders on a budget or teams outside North America (HubSpot, ActiveCampaign or Pipedrive are cheaper and more flexible).
Close vs Keap pricing
Close
- Solo$19/user/mo$9 billed annually; 1 user only, 10k leads
- Essentials$49/user/mo$35 billed annually; 3 email accounts, 1,000 AI credits
- Growth$109/user/mo$99 billed annually; 10 email accounts, 90-day recordings
- Scale$149/user/mo$139 billed annually; predictive dialer
Keap
- Keap$299/mo$2,988/year billed annually; 2 users, CRM, automation, payments
- Additional user$39/user/moOn top of the 2 included user licenses
- Text marketing tiers$24/moTier 2 add-on; Tier 1 (500 texts) included; US only
Close · Key features
- Built-in calling, SMS and email with sync
- Power and predictive dialers
- Workflows combining email, call and task steps
- Call coaching, recording and AI summaries
- Multiple pipelines and custom activities
- Reporting on activity and funnel
Cons
- Higher entry price per seat
- No marketing or support modules
- Reporting less flexible than HubSpot
Keap · Key features
- Visual campaign builder for email, text, task and tag automations
- Contact management with tags, lead scoring and custom fields
- Sales pipeline with automated stage-based follow-ups
- Landing pages, multi-page funnels and checkout forms with order bumps
- Quotes, invoices, recurring billing and native US payments
- Appointment scheduler synced with Google and Outlook calendars
Cons
- $299 a month plus an implementation fee is steep for solo users
- Texting, phone line and native payments are mostly US-only
- Contact tier pricing is not shown without entering a contact count
Close vs Keap: FAQ
Which is cheaper, Close or Keap?
Close starts at $19/mo and Keap at $299/mo. Both prices are checked on the vendors' own pricing pages.
Do Close and Keap have a free plan?
Close has no free plan, a 14-day free trial. Keap has no free plan, a 14-day free trial.