Capsule CRM vs Salesforce
Capsule CRM and Salesforce are both CRM tools. Capsule CRM is aimed at small businesses and freelancers, while Salesforce is aimed at enterprise. Capsule CRM costs less, from $18/mo versus $25/mo for Salesforce. Both have a free plan.
Simple CRM for small businesses tracking contacts, deals and projects
The enterprise CRM standard
| Pricing | Freemium · $18 | Freemium · $25 |
| Starting price | $18/mo | $25/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | 30 days |
| Built for | Small businesses, Freelancers | Enterprise |
| Platforms | web, ios, android | web, ios, android |
| Country | GB · 2009 | US · 1999 |
| Rating | — | — |
Choose Capsule CRM if
Small businesses and service firms that want an easy, affordable CRM with pipelines, projects and accounting integrations.
- Clean, quick interface that small teams adopt easily
- Useful free plan for solo founders and duos
- Strong accounting integrations for UK and global SMBs
Look elsewhere if: High-volume outbound sales teams (Pipedrive) or companies that want a full marketing and service suite (HubSpot, Zoho CRM).
Choose Salesforce if
Mid-market and enterprise companies with dedicated CRM administration and complex processes.
- Unmatched customization and ecosystem
- Scales to the largest sales organizations
- Rich AI roadmap with Agentforce
Look elsewhere if: Startups and SMBs; HubSpot, Pipedrive or Attio will be faster and cheaper.
Capsule CRM vs Salesforce pricing
Capsule CRM
- Free$0Up to 2 users, 250 contacts, 1 sales pipeline
- Starter$22/user/mo$18 billed annually; 30,000 contacts, email templates
- Growth$40/user/mo$36 billed annually; workflows, AI summaries, 60,000 contacts
- Advanced$60/user/mo$54 billed annually; 50 pipelines, 120,000 contacts
- UltimateCustomQuote for 5+ users; account manager, enhanced AI tools
Salesforce
- Free Suite$0Listed in Sales Cloud edition comparison
- Starter Suite$25/user/moBilled monthly or annually; sales, service, marketing
- Pro Suite$100/user/moBilled annually; quoting, forecasting, customization
- Core$195/user/moBilled annually; Momentum, Slack Business+, Tableau Next
- Advanced$395/user/moBilled annually; enhanced security, more AI
Capsule CRM · Key features
- Contact and company records with custom fields and tags
- Multiple sales pipelines with custom milestones and forecasts
- Project boards for post-sale delivery and onboarding
- Workflow automation for tasks and follow-ups on Growth
- Two-way email sync and templates for Gmail and Outlook
- AI summaries, contact enrichment and meeting prep
Cons
- Automation and multiple pipelines require the Growth plan
- No built-in calling or advanced sequences for outbound teams
- Marketing emails need the paid Transpond add-on
Salesforce · Key features
- Fully customizable objects, fields, layouts and flows
- Forecasting, territories, quoting and CPQ
- Einstein AI scoring, Agentforce agents, Data Cloud
- AppExchange marketplace and MuleSoft integration
- Sandboxes, APIs and developer platform (Apex, LWC)
- Reports and dashboards with Tableau integration
Cons
- Expensive licenses and add-ons
- Requires admin resources or partners
- User experience can be cluttered
Capsule CRM vs Salesforce: FAQ
Which is cheaper, Capsule CRM or Salesforce?
Capsule CRM starts at $18/mo and Salesforce at $25/mo. Both prices are checked on the vendors' own pricing pages.
Do Capsule CRM and Salesforce have a free plan?
Yes, both Capsule CRM and Salesforce have a free plan; paid plans add more usage and features.
Which is better for small businesses, Capsule CRM or Salesforce?
Capsule CRM lists small businesses as a core audience, while Salesforce is aimed more at enterprise.