Brevo vs HubSpot
Brevo and HubSpot are both CRM tools. Brevo is aimed at small businesses, while HubSpot is aimed at small businesses and enterprise. Brevo costs less, from $9/mo versus $20/mo for HubSpot. Both have a free plan.
| Pricing | Freemium · $9 | Freemium · $20 |
| Starting price | $9/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses | Small businesses, Enterprise, Agencies |
| Platforms | web, ios, android | web, ios, android |
| Country | FR · 2012 | US · 2006 |
| Rating | — | — |
Choose Brevo if
SMBs and e-commerce stores with large lists who send a few campaigns a month and need transactional email too.
- Volume-based pricing, unlimited contacts
- Transactional and marketing email in one account
- GDPR-friendly, EU-based
Look elsewhere if: Creators (Kit, beehiiv) or advanced e-commerce segmentation (Klaviyo).
Choose HubSpot if
Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.
- One database across marketing, sales and support
- Free tier is complete enough for very small businesses
- Excellent documentation, academy and partner ecosystem
Look elsewhere if: Bootstrapped startups with large email lists (Brevo or Kit are cheaper) or sales-only teams (Pipedrive and Close are leaner).
Brevo vs HubSpot pricing
Brevo
- Free$0300 emails/day
- Starter$9/moFrom 5,000 emails/mo; 10% off yearly; no Brevo logo
- Standard$18/moAutomation, A/B tests, send-time optimization
- Professional$499/moFrom 150,000 emails/mo; 10 seats, WhatsApp, push
- EnterpriseCustomDedicated IP, SSO, multi-account
HubSpot
- Free tools$02 users, 1,000 total contacts, basic CRM, HubSpot branding
- Starter Customer Platform$20/seat/moNew-customer promo $10/mo monthly or $7/mo annual
- Professional (per hub)$890/moMarketing Hub Pro, 3 seats; $3,000 onboarding fee
- Enterprise (per hub)$3,600/moMarketing Hub Enterprise, 5 seats; $7,000 onboarding fee
Brevo · Key features
- Email campaigns with drag-and-drop editor and templates
- Marketing automation workflows and lead scoring
- Transactional email and SMS APIs
- SMS, WhatsApp and push campaigns
- Sales CRM, meetings and live chat
- Landing pages, forms and Facebook Ads integration
Cons
- Daily send cap on free plan
- Templates and editor less polished than Mailchimp
- Deliverability on shared IPs varies
HubSpot · Key features
- Free CRM with contacts, companies, deals and tasks for up to 2 users
- Marketing Hub: email, automation workflows, landing pages, ads, SEO tools
- Sales Hub: sequences, meeting scheduler, quotes, call tracking, forecasting
- Service Hub: ticketing, knowledge base, customer portal, surveys
- Breeze AI agents for content, prospecting and customer service
- 1,500+ app marketplace integrations and a mature API
Cons
- Professional and Enterprise pricing is steep, plus onboarding fees
- Marketing contact tiers punish large lists
- Feature gating pushes you to upgrade for basics like A/B tests
Brevo vs HubSpot: FAQ
Which is cheaper, Brevo or HubSpot?
Brevo starts at $9/mo and HubSpot at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do Brevo and HubSpot have a free plan?
Yes, both Brevo and HubSpot have a free plan; paid plans add more usage and features.