Brevo vs Capsule CRM
Brevo and Capsule CRM are both CRM tools. Brevo is aimed at small businesses, while Capsule CRM is aimed at small businesses and freelancers. Brevo costs less, from $9/mo versus $18/mo for Capsule CRM. Both have a free plan.
Email, SMS and CRM priced by emails sent
Simple CRM for small businesses tracking contacts, deals and projects
| Pricing | Freemium · $9 | Freemium · $18 |
| Starting price | $9/mo | $18/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Small businesses | Small businesses, Freelancers |
| Platforms | web, ios, android | web, ios, android |
| Country | FR · 2012 | GB · 2009 |
| Rating | — | — |
Choose Brevo if
SMBs and e-commerce stores with large lists who send a few campaigns a month and need transactional email too.
- Volume-based pricing, unlimited contacts
- Transactional and marketing email in one account
- GDPR-friendly, EU-based
Look elsewhere if: Creators (Kit, beehiiv) or advanced e-commerce segmentation (Klaviyo).
Choose Capsule CRM if
Small businesses and service firms that want an easy, affordable CRM with pipelines, projects and accounting integrations.
- Clean, quick interface that small teams adopt easily
- Useful free plan for solo founders and duos
- Strong accounting integrations for UK and global SMBs
Look elsewhere if: High-volume outbound sales teams (Pipedrive) or companies that want a full marketing and service suite (HubSpot, Zoho CRM).
Brevo vs Capsule CRM pricing
Brevo
- Free$0300 emails/day
- Starter$9/moFrom 5,000 emails/mo; 10% off yearly; no Brevo logo
- Standard$18/moAutomation, A/B tests, send-time optimization
- Professional$499/moFrom 150,000 emails/mo; 10 seats, WhatsApp, push
- EnterpriseCustomDedicated IP, SSO, multi-account
Capsule CRM
- Free$0Up to 2 users, 250 contacts, 1 sales pipeline
- Starter$22/user/mo$18 billed annually; 30,000 contacts, email templates
- Growth$40/user/mo$36 billed annually; workflows, AI summaries, 60,000 contacts
- Advanced$60/user/mo$54 billed annually; 50 pipelines, 120,000 contacts
- UltimateCustomQuote for 5+ users; account manager, enhanced AI tools
Brevo · Key features
- Email campaigns with drag-and-drop editor and templates
- Marketing automation workflows and lead scoring
- Transactional email and SMS APIs
- SMS, WhatsApp and push campaigns
- Sales CRM, meetings and live chat
- Landing pages, forms and Facebook Ads integration
Cons
- Daily send cap on free plan
- Templates and editor less polished than Mailchimp
- Deliverability on shared IPs varies
Capsule CRM · Key features
- Contact and company records with custom fields and tags
- Multiple sales pipelines with custom milestones and forecasts
- Project boards for post-sale delivery and onboarding
- Workflow automation for tasks and follow-ups on Growth
- Two-way email sync and templates for Gmail and Outlook
- AI summaries, contact enrichment and meeting prep
Cons
- Automation and multiple pipelines require the Growth plan
- No built-in calling or advanced sequences for outbound teams
- Marketing emails need the paid Transpond add-on
Brevo vs Capsule CRM: FAQ
Which is cheaper, Brevo or Capsule CRM?
Brevo starts at $9/mo and Capsule CRM at $18/mo. Both prices are checked on the vendors' own pricing pages.
Do Brevo and Capsule CRM have a free plan?
Yes, both Brevo and Capsule CRM have a free plan; paid plans add more usage and features.