Branch vs Microsoft Clarity
Branch and Microsoft Clarity are both analytics tools. Branch is aimed at developers and enterprise, while Microsoft Clarity is aimed at small businesses and E-commerce. Only Microsoft Clarity has a free plan.
Mobile deep linking and attribution platform for app marketers
Free heatmaps, session recordings and AI insights from Microsoft
| Pricing | Paid | Free |
| Starting price | Not published | Not published |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | Developers, Enterprise, E-commerce | Small businesses, E-commerce, Developers, Agencies, Enterprise |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2014 | US · 2020 |
| Rating | — | — |
Choose Branch if
Consumer app teams that need reliable deep linking across owned channels plus mobile attribution in one SDK.
- Best-known deep linking product with wide edge-case coverage
- Combines linking and attribution in one SDK
- Strong email deep linking with ESP partners like Braze
Look elsewhere if: Gaming or performance teams focused purely on paid UA measurement (AppsFlyer, Adjust).
Choose Microsoft Clarity if
Websites and apps of any size that want free heatmaps and session recordings with AI summaries.
- Completely free with no traffic or session caps
- Quick setup through a tag, plugin or Google Tag Manager
- AI summaries save hours of watching recordings
Look elsewhere if: Teams that need surveys, in-depth product analytics or long data retention (Hotjar, PostHog, Mixpanel).
Branch vs Microsoft Clarity pricing
Branch
- BasicsCustomFree trial; up to 3 ad partners, dashboards, user targeting
- EssentialsCustomUnlimited partners, SKAN guidance, fraud detection, LTV
- EnterpriseCustomLTV prediction, CTV/OTT measurement, advanced SKAN, APIs
Microsoft Clarity
- Free$0No traffic limits; recordings kept 30 days, heatmaps 13 months
Branch · Key features
- Deferred deep links that route users after install to the right screen
- Universal Links and App Links handling across email, social and ads
- Multi-touch mobile attribution with configurable lookback windows
- SKAN Conversion Studio and SKAN LTV modelling for iOS
- Fraud detection and reporting on Essentials and above
- Web-to-app smart banners (Journeys) and branded QR codes
Cons
- No public prices, and costs climb steeply with usage
- Basics tier limits ad partner connections to three
- CTV/OTT measurement only on Enterprise
Microsoft Clarity · Key features
- Session recordings with AI highlights of key moments
- Click, scroll and area heatmaps with page version comparison
- Automatic rage click, dead click and quick back detection
- Copilot summaries and chat over your recordings and heatmaps
- Bot Activity and Citations reports on AI crawlers and AI answers
- Mobile app SDK for Android, iOS, Flutter and React Native
Cons
- Recordings are deleted after 30 days unless favorited or labeled
- No built-in surveys, feedback widgets or user interviews
- Funnel and product analytics are basic next to PostHog or Mixpanel
Branch vs Microsoft Clarity: FAQ
Do Branch and Microsoft Clarity have a free plan?
Branch has no free plan. Microsoft Clarity has a free plan.
Which is better for small businesses, Branch or Microsoft Clarity?
Microsoft Clarity lists small businesses as a core audience, while Branch is aimed more at developers and enterprise.