BigCommerce vs Klaviyo
BigCommerce and Klaviyo are both E-commerce tools. BigCommerce is aimed at small businesses and enterprise, while Klaviyo is aimed at E-commerce and small businesses. Klaviyo costs less, from $20/mo versus $39/mo for BigCommerce. Only Klaviyo has a free plan.
Open SaaS commerce platform
Email, SMS and customer data platform built for ecommerce brands
| Pricing | Paid · $39 | Freemium · $20 |
| Starting price | $39/mo | $20/mo |
| Free plan | No | Yes |
| Free trial | 15 days | — |
| Built for | Small businesses, Enterprise | E-commerce, Small businesses, Agencies, Enterprise |
| Platforms | web | web, ios, android |
| Country | US · 2009 | US · 2012 |
| Rating | — | — |
Choose BigCommerce if
Mid-market and B2B merchants who want flexibility without transaction fees.
- No transaction fees
- Strong B2B and headless capabilities
- More native features, fewer apps
Look elsewhere if: Small beginners (Shopify) or Turkish merchants needing local integrations (ikas).
Choose Klaviyo if
Ecommerce brands, especially on Shopify, that want data-driven email and SMS automation with clear revenue attribution.
- Best-in-class ecommerce data integration, especially with Shopify
- Powerful segmentation and automation templates out of the box
- Clear revenue attribution makes ROI easy to prove
Look elsewhere if: Bloggers, B2B companies or very price-sensitive senders with large lists (Mailchimp, Brevo, Customer.io).
BigCommerce vs Klaviyo pricing
BigCommerce
- Core$39/mo$29/mo billed annually; up to $30K TTM GMV
- Growth$105/mo$79/mo billed annually; up to $100K TTM GMV
- Scale$399/mo$299/mo billed annually; $33,333/mo GMV, 0.9% overage
- Performancefrom $1,499/moBilled annually; $1M+ sales, custom terms
Klaviyo
- Free$0250 active profiles, 500 sends/mo, $5 mobile messages, $5 Composer
- Email$20/moFrom 500 active profiles; price scales with profile count
- Email + SMS$35/moFrom 500 profiles; includes monthly SMS/MMS credits
- Composer$20/moAI marketing agent add-on; $10 top-ups for extra usage
BigCommerce · Key features
- Hosted storefront with themes and page builder
- No transaction fees with any gateway
- Multi-storefront and B2B Edition
- Headless commerce APIs
- Multi-channel selling on marketplaces and social
- Built-in faceted search and product options
Cons
- Sales thresholds force plan upgrades
- Smaller app and theme ecosystem
- Less beginner-friendly than Shopify
Klaviyo · Key features
- Real-time sync of orders, browsing and catalog data from Shopify and others
- Prebuilt flows for abandoned cart, browse abandonment and win-back
- Email, SMS, MMS, WhatsApp and mobile push in one platform
- Predictive analytics for customer lifetime value and churn risk
- Signup forms and pop-ups with A/B testing
- Composer AI agent that builds campaigns and flows from prompts
Cons
- Gets expensive as active profile counts grow
- SMS is limited to supported countries and priced per credit
- Learning curve for advanced segmentation and analytics
BigCommerce vs Klaviyo: FAQ
Which is cheaper, BigCommerce or Klaviyo?
Klaviyo starts at $20/mo and BigCommerce at $39/mo. Both prices are checked on the vendors' own pricing pages.
Do BigCommerce and Klaviyo have a free plan?
BigCommerce has no free plan, a 15-day free trial. Klaviyo has a free plan.