AXL vs Close
AXL and Close are both CRM tools. AXL is aimed at small businesses and creators, while Close is aimed at small businesses. Close costs less, from $19/mo versus $49/mo for AXL. Only AXL has a free plan.
Sales and marketing all-in-one you can run from Claude or ChatGPT
CRM with built-in calling and email sequences
| Pricing | Freemium · $49 | Paid · $19 |
| Starting price | $49/mo | $19/mo |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | Small businesses, Creators, Freelancers | Small businesses |
| Platforms | web | web, macos, windows |
| Country | — | US · 2013 |
| Rating | — | — |
Choose AXL if
Founders, coaches and course sellers who want funnels, CRM, webinars and checkout in one place and like working through an AI assistant.
- Replaces several funnel, CRM, webinar and course tools with one bill
- Free plan never bills overage; extra contacts are saved but skipped by campaigns
- AXL takes 0% of your sales
Look elsewhere if: Teams that need a deep integration marketplace or enterprise CRM controls (Keap, HubSpot).
Choose Close if
Inside sales teams of 3–50 whose process centers on calls and email.
- Everything an inside sales rep needs in one screen
- Telephony included, no third-party dialer
- Fast, keyboard-friendly UI
Look elsewhere if: Marketing-led companies or teams needing a full customer platform.
AXL vs Close pricing
AXL
- Free$0500 contacts, 5,000 emails, 1 admin; capped usage, no overage
- Starter$49/mo5,000 contacts, 15,000 emails, 25,000 messages, 1 admin
- Growth$149/mo20,000 contacts, 50,000 emails, 2 admins, 1,000 AI credits
- Scale$349/mo50,000 contacts, 120,000 emails, 3 admins, 1,500 AI credits
- Pro$699/mo150,000 contacts, 300,000 emails, 5 admins, 3,000 AI credits
Close
- Solo$19/user/mo$9 billed annually; 1 user only, 10k leads
- Essentials$49/user/mo$35 billed annually; 3 email accounts, 1,000 AI credits
- Growth$109/user/mo$99 billed annually; 10 email accounts, 90-day recordings
- Scale$149/user/mo$139 billed annually; predictive dialer
AXL · Key features
- MCP server exposing 1,200+ actions to ChatGPT, Claude, Codex and Cursor
- Landing page and funnel builder with forms, quizzes and A/B tests
- CRM with deal pipelines, contact history and lead scoring
- Email and messaging automation for follow-up campaigns
- Live and evergreen webinars plus protected video hosting
- Courses with AI-assisted homework review and certificates
Cons
- No free trial of paid plans; you start on the capped Free tier
- Few named integrations beyond payments, Meta and AI assistants
- Payment processing fees from Stripe or PayPal come on top
Close · Key features
- Built-in calling, SMS and email with sync
- Power and predictive dialers
- Workflows combining email, call and task steps
- Call coaching, recording and AI summaries
- Multiple pipelines and custom activities
- Reporting on activity and funnel
Cons
- Higher entry price per seat
- No marketing or support modules
- Reporting less flexible than HubSpot
AXL vs Close: FAQ
Which is cheaper, AXL or Close?
Close starts at $19/mo and AXL at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do AXL and Close have a free plan?
AXL has a free plan. Close has no free plan, a 14-day free trial.