Avoma vs ZoomInfo

Avoma is a US-based AI meeting assistant that records, transcribes and summarizes calls, then extends into scheduling, lead routing, conversation intelligence and revenue intelligence. It is aimed at sales, customer success and recruiting teams that want call notes, CRM updates and coaching insights in one tool instead of stitching together a notetaker, a scheduler and a separate coaching platform.

The core plan records Zoom, Google Meet and Microsoft Teams meetings, transcribes in more than 70 languages, writes AI notes from templates, drafts follow-up emails and pushes notes and fields into Salesforce, HubSpot or Pipedrive. Ask Avoma answers questions about a meeting or, on Enterprise, across all meetings. Paid seats are only needed for people who record; viewers are free. Conversation Intelligence (call scoring, talk patterns, topic trackers), Revenue Intelligence (deal and churn risk, MEDDIC or BANT scoring, forecasting) and Lead Router are sold as per-seat add-ons.

Avoma fits SMB and mid-market revenue teams that want Gong-style insight at a fraction of the price. Gong is deeper for large sales organizations, Fireflies and Otter are cheaper if you only need transcripts, and tl;dv is lighter and friendlier for product and research calls.

Buying tip: annual billing saves up to a third on the base plan, but add-ons quickly double the per-seat cost, so trial the Organization plan for 14 days with all add-ons enabled and keep only the ones reps actually use. Avoma also offers an MCP server and API that expose meeting transcripts and notes to AI assistants.

ZoomInfo is one of the largest B2B contact and company data platforms, used by sales, marketing and recruiting teams to find and reach buyers. The business started in 2007 as DiscoverOrg, founded by Henry Schuck and Kirk Brown, which bought ZoomInfo in 2019 and took its name before listing on Nasdaq in 2020. The core job is to give reps accurate direct dials, emails, org charts, firmographics, technographics and buying-intent signals.

On top of the database sit search and list building, intent data, website visitor identification, CRM enrichment, the Copilot AI assistant, Engage for sequences and Chorus for conversation intelligence. Marketing plans add ABM audiences and advertising. Packaging is split into Sales plans (Professional, Copilot Advanced, Copilot Enterprise), Marketing plans and Talent, and price depends on seats, features and data credits. No prices are published; contracts are typically annual.

ZoomInfo fits mid-market and enterprise revenue teams, especially those selling into North America, where its coverage is strongest. It is expensive, credit limits need watching, and data outside the US can be thinner. Apollo offers a cheaper self-serve database with built-in sequencing, Lusha is simpler for small teams that mainly need phone numbers, and Clay lets you combine many data providers in enrichment waterfalls.

In May 2025 ZoomInfo changed its Nasdaq ticker from ZI to GTM and launched GTM Studio for building plays on its own and customer data. Buying tip: negotiate credit volumes and note the renewal notice period, since contracts usually auto-renew.