Avoma vs Salesloft

Avoma is a US-based AI meeting assistant that records, transcribes and summarizes calls, then extends into scheduling, lead routing, conversation intelligence and revenue intelligence. It is aimed at sales, customer success and recruiting teams that want call notes, CRM updates and coaching insights in one tool instead of stitching together a notetaker, a scheduler and a separate coaching platform.

The core plan records Zoom, Google Meet and Microsoft Teams meetings, transcribes in more than 70 languages, writes AI notes from templates, drafts follow-up emails and pushes notes and fields into Salesforce, HubSpot or Pipedrive. Ask Avoma answers questions about a meeting or, on Enterprise, across all meetings. Paid seats are only needed for people who record; viewers are free. Conversation Intelligence (call scoring, talk patterns, topic trackers), Revenue Intelligence (deal and churn risk, MEDDIC or BANT scoring, forecasting) and Lead Router are sold as per-seat add-ons.

Avoma fits SMB and mid-market revenue teams that want Gong-style insight at a fraction of the price. Gong is deeper for large sales organizations, Fireflies and Otter are cheaper if you only need transcripts, and tl;dv is lighter and friendlier for product and research calls.

Buying tip: annual billing saves up to a third on the base plan, but add-ons quickly double the per-seat cost, so trial the Organization plan for 14 days with all add-ons enabled and keep only the ones reps actually use. Avoma also offers an MCP server and API that expose meeting transcripts and notes to AI assistants.

Salesloft is a sales engagement and revenue orchestration platform founded in Atlanta in 2011 and acquired by Vista Equity Partners in 2021. It helps sales development reps and account executives run multichannel outreach, manage deals and forecast revenue from one workspace that sits on top of Salesforce, HubSpot or Microsoft Dynamics.

Cadences sequence emails, calls, LinkedIn steps and tasks; the dialer and conversation intelligence record, transcribe and analyse calls for coaching; deals and forecasting modules give managers pipeline visibility; and Rhythm, its AI engine, prioritises the next best actions for each seller. Salesloft acquired the conversational marketing company Drift in 2024, adding website chat and buyer engagement, and in December 2025 it completed a merger with Clari, the revenue forecasting platform. Pricing is quote-based, per user, on annual contracts with packages for prospecting, deal management and forecasting.

Salesloft fits mid-market and enterprise sales teams that want structured outreach, coaching and forecasting tightly connected to their CRM. It is expensive, requires implementation and admin time, and is more than small teams need. In August 2025, stolen OAuth tokens from the Salesloft Drift integration were used to access Salesforce data at many customer organisations, so security reviews of connected apps deserve attention. Outreach is the closest rival, Apollo is cheaper and includes a contact database, and HubSpot Sales Hub suits teams already on HubSpot.