Attio vs Zoho CRM
Attio and Zoho CRM are both CRM tools. Attio is aimed at small businesses and developers, while Zoho CRM is aimed at small businesses and enterprise. Zoho CRM costs less, from $20/mo versus $44/mo for Attio. Both have a free plan.
| Pricing | Freemium · $44 | Freemium · $20 |
| Starting price | $44/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | 15 days |
| Built for | Small businesses, Developers | Small businesses, Enterprise |
| Platforms | web, ios | web, ios, android |
| Country | GB · 2019 | IN · 2005 |
| Rating | — | — |
Choose Attio if
Startups and tech companies with technical GTM teams who want a customizable, data-model-first CRM.
- Most flexible data model among modern CRMs
- Self-populating from email and calendar; little manual entry
- Fast, well-designed UI; strong API
Look elsewhere if: Teams that need built-in marketing automation, ticketing or a large marketplace of ready integrations today.
Choose Zoho CRM if
Cost-conscious SMBs and mid-market companies, especially those using other Zoho products.
- Very strong value per feature
- Deep customization at mid tiers
- Seamless with other Zoho apps
Look elsewhere if: Teams prioritizing UX polish (Attio, Pipedrive) or already on Google/HubSpot ecosystems.
Attio vs Zoho CRM pricing
Attio
- Free$0Up to 3 seats, 50,000 records, 3 objects
- Plus$44/seat/mo$35 billed annually; up to 10 seats, 250,000 records
- Pro$99/seat/mo$79 billed annually; unlimited seats, 1M records
- EnterpriseCustomBilled annually; unlimited objects and teams
Zoho CRM
- Free$0Up to 3 users
- Standard$20/user/mo$14/user/mo billed annually
- Professional$35/user/mo$23/user/mo billed annually
- Enterprise$50/user/mo$40/user/mo billed annually
- Ultimate$65/user/mo$52/user/mo billed annually
Attio · Key features
- Custom objects and attributes with relationships between records
- Automatic enrichment from Gmail, Google Calendar and Outlook
- Lists with views, filters and formulas, like a spreadsheet over your CRM
- Workflows with triggers, branches and AI steps
- Email sequences and call recording with AI summaries (Pro)
- Developer-grade REST API and webhooks
Cons
- Marketing and support tooling is minimal
- Fewer native integrations than HubSpot or Salesforce
- Per-seat price climbs quickly at Pro and Enterprise
Zoho CRM · Key features
- Leads, contacts, deals with scoring and assignment rules
- Workflow automation and Blueprint process guidance
- Omnichannel: email, telephony, social, WhatsApp, live chat
- Zia AI for predictions, anomaly detection and writing
- Custom modules, functions, Canvas UI designer
- Analytics, dashboards and Zoho suite integration
Cons
- Dense, dated-feeling UI in places
- Support can be slow
- Learning curve for setup
Attio vs Zoho CRM: FAQ
Which is cheaper, Attio or Zoho CRM?
Zoho CRM starts at $20/mo and Attio at $44/mo. Both prices are checked on the vendors' own pricing pages.
Do Attio and Zoho CRM have a free plan?
Yes, both Attio and Zoho CRM have a free plan; paid plans add more usage and features.