Attio vs Twenty

Attio is a CRM from London-based Attio Ltd that is built like a database rather than a fixed sales pipeline. Objects (people, companies, deals or anything you define, such as workspaces or subscriptions), attributes and relationships are fully customizable, and every list is a filterable, sortable view over that data. Connecting Gmail, Google Calendar or Outlook lets Attio create records automatically and enrich people and companies, so the CRM fills itself as the team works.

On top of the data model sit workflows with triggers, branches and AI steps, reports for pipeline and activity, email sequences and, on Pro, call recording with AI summaries. The REST API and webhooks are first-class, which attracts startups that want product usage data to live next to customer data. Pricing is per seat: a free plan for up to three seats, then Plus, Pro and Enterprise, with SAML SSO, unlimited objects and audit logs at the top.

Attio suits startups and tech companies whose go-to-market teams like Notion- or Linear-style software and want to model their own business. It is thinner on marketing automation, support ticketing and ready-made integrations than HubSpot, and lacks the enterprise depth of Salesforce. Folk is a lighter relationship CRM for small teams, while Pipedrive remains simpler for classic deal pipelines.

Twenty is an open-source CRM founded in Paris by Félix Malfait and Charles Bochet. It aims to be a modern alternative to Salesforce and HubSpot that teams can fully own: the code is open source, the data model is customizable and the product can run on Twenty's cloud or on your own servers.

The interface feels closer to Notion or Airtable than to legacy CRMs, with table and kanban views, filters, keyboard shortcuts and a command menu. You can create custom objects and fields to model any process, sync Gmail and Google Calendar or Microsoft accounts to log emails and meetings automatically, and build workflows that run on record changes, schedules or manual triggers. Developers get GraphQL and REST APIs generated from the data model, webhooks and the ability to extend the product. Self-hosting is free, while cloud plans are priced per user per month, with a higher tier adding SSO and more advanced features.

Twenty fits startups, developer-led teams and companies that want control over their CRM data or need to customize it heavily without enterprise licensing. It is a younger product, so integrations, reporting and mobile apps are less mature than in established CRMs, and self-hosting requires technical effort for updates and backups. Attio is a polished closed-source alternative with a similar modern feel, HubSpot offers far more built-in marketing and sales tools, and EspoCRM or SuiteCRM are older open-source options.