Attio vs Salesforce
Attio and Salesforce are both CRM tools. Attio is aimed at small businesses and developers, while Salesforce is aimed at enterprise. Salesforce costs less, from $25/mo versus $44/mo for Attio. Both have a free plan.
Flexible, data-model-driven CRM
The enterprise CRM standard
| Pricing | Freemium · $44 | Freemium · $25 |
| Starting price | $44/mo | $25/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | 30 days |
| Built for | Small businesses, Developers | Enterprise |
| Platforms | web, ios | web, ios, android |
| Country | GB · 2019 | US · 1999 |
| Rating | — | — |
Choose Attio if
Startups and tech companies with technical GTM teams who want a customizable, data-model-first CRM.
- Most flexible data model among modern CRMs
- Self-populating from email and calendar; little manual entry
- Fast, well-designed UI; strong API
Look elsewhere if: Teams that need built-in marketing automation, ticketing or a large marketplace of ready integrations today.
Choose Salesforce if
Mid-market and enterprise companies with dedicated CRM administration and complex processes.
- Unmatched customization and ecosystem
- Scales to the largest sales organizations
- Rich AI roadmap with Agentforce
Look elsewhere if: Startups and SMBs; HubSpot, Pipedrive or Attio will be faster and cheaper.
Attio vs Salesforce pricing
Attio
- Free$0Up to 3 seats, 50,000 records, 3 objects
- Plus$44/seat/mo$35 billed annually; up to 10 seats, 250,000 records
- Pro$99/seat/mo$79 billed annually; unlimited seats, 1M records
- EnterpriseCustomBilled annually; unlimited objects and teams
Salesforce
- Free Suite$0Listed in Sales Cloud edition comparison
- Starter Suite$25/user/moBilled monthly or annually; sales, service, marketing
- Pro Suite$100/user/moBilled annually; quoting, forecasting, customization
- Core$195/user/moBilled annually; Momentum, Slack Business+, Tableau Next
- Advanced$395/user/moBilled annually; enhanced security, more AI
Attio · Key features
- Custom objects and attributes with relationships between records
- Automatic enrichment from Gmail, Google Calendar and Outlook
- Lists with views, filters and formulas, like a spreadsheet over your CRM
- Workflows with triggers, branches and AI steps
- Email sequences and call recording with AI summaries (Pro)
- Developer-grade REST API and webhooks
Cons
- Marketing and support tooling is minimal
- Fewer native integrations than HubSpot or Salesforce
- Per-seat price climbs quickly at Pro and Enterprise
Salesforce · Key features
- Fully customizable objects, fields, layouts and flows
- Forecasting, territories, quoting and CPQ
- Einstein AI scoring, Agentforce agents, Data Cloud
- AppExchange marketplace and MuleSoft integration
- Sandboxes, APIs and developer platform (Apex, LWC)
- Reports and dashboards with Tableau integration
Cons
- Expensive licenses and add-ons
- Requires admin resources or partners
- User experience can be cluttered
Attio vs Salesforce: FAQ
Which is cheaper, Attio or Salesforce?
Salesforce starts at $25/mo and Attio at $44/mo. Both prices are checked on the vendors' own pricing pages.
Do Attio and Salesforce have a free plan?
Yes, both Attio and Salesforce have a free plan; paid plans add more usage and features.
Which is better for small businesses, Attio or Salesforce?
Attio lists small businesses as a core audience, while Salesforce is aimed more at enterprise.