Happy Valley

Attio vs kōdlo

Attio and kōdlo are both CRM tools. Attio is aimed at small businesses and developers, while kōdlo is aimed at small businesses and freelancers. Attio costs less, from $44/mo versus $49/mo for kōdlo. Both have a free plan.

Attio

Flexible, data-model-driven CRM

kōdlo

AI sales workspace for prospecting, cited research and outreach

PricingFreemium · $44Freemium · $49
Starting price$44/mo$49/mo
Free planYesYes
Free trial14 days—
Built forSmall businesses, DevelopersSmall businesses, Freelancers
Platformsweb, iosweb
CountryGB · 2019PL
Rating——

Choose Attio if

Startups and tech companies with technical GTM teams who want a customizable, data-model-first CRM.

  • Most flexible data model among modern CRMs
  • Self-populating from email and calendar; little manual entry
  • Fast, well-designed UI; strong API

Look elsewhere if: Teams that need built-in marketing automation, ticketing or a large marketplace of ready integrations today.

Choose kōdlo if

Founders and small B2B sales teams selling high-ticket products who want research, prospecting and drafting in one workspace.

  • One shared context for research, drafts and CRM records
  • Research answers come with sources
  • Nothing is imported or sent without your approval

Look elsewhere if: Teams that need large-scale enrichment or built-in sequencing and sending (Clay, Apollo.io).

Attio vs kōdlo pricing

Attio

  • Free$0Up to 3 seats, 50,000 records, 3 objects
  • Plus$44/seat/mo$35 billed annually; up to 10 seats, 250,000 records
  • Pro$99/seat/mo$79 billed annually; unlimited seats, 1M records
  • EnterpriseCustomBilled annually; unlimited objects and teams

kōdlo

  • Free$01 seat, one-time AI credits, no card
  • Starter$49/mo1 seat, MCP, note taker; 15% off billed quarterly; plus VAT
  • Pro$199/moUp to 3 seats, long-term memory, 4x limits; 15% off quarterly
  • CustomCustomCustom agents and integrations, SSO, SLA, DPA

Attio · Key features

  • Custom objects and attributes with relationships between records
  • Automatic enrichment from Gmail, Google Calendar and Outlook
  • Lists with views, filters and formulas, like a spreadsheet over your CRM
  • Workflows with triggers, branches and AI steps
  • Email sequences and call recording with AI summaries (Pro)
  • Developer-grade REST API and webhooks

Cons

  • Marketing and support tooling is minimal
  • Fewer native integrations than HubSpot or Salesforce
  • Per-seat price climbs quickly at Pro and Enterprise

kōdlo · Key features

  • ICP builder that interviews you to write your profile and playbook
  • Prospect finder with a buying signal behind every lead
  • Deep search reports with citations from public sources
  • Knowledge Hub with OCR that cites file and page in answers
  • Contacts, pipeline, tickets and scheduled agent jobs
  • Outreach drafts in saved tone-of-voice presets

Cons

  • No native CRM, email or calendar sync
  • Free plan excludes MCP, note taker and long-term memory
  • Deck generator is still in beta

Attio vs kōdlo: FAQ

Which is cheaper, Attio or kōdlo?

Attio starts at $44/mo and kōdlo at $49/mo. Both prices are checked on the vendors' own pricing pages.

Do Attio and kōdlo have a free plan?

Yes, both Attio and kōdlo have a free plan; paid plans add more usage and features.

Not sure yet?

Attio vs kōdlo (2026): Pricing and Features · Happy Valley