Ashby vs Kolay

Ashby is an all-in-one recruiting platform from a San Francisco startup founded in 2018. It combines an applicant tracking system, a candidate CRM with sourcing, automated interview scheduling and a recruiting analytics engine in a single product. Fast-growing technology companies adopted it because it removed the need for separate tools for scheduling (such as GoodTime), sourcing outreach (such as Gem) and reporting.

Hiring teams get structured pipelines with scorecards, approvals for jobs and offers, email sequences to passive candidates, self-scheduling and panel coordination across interviewer calendars, and AI-assisted application review and interview notes. Analytics are the main differentiator: recruiting ops teams can build custom reports on funnel conversion, time to hire, source quality and interviewer load without exporting data. Pricing scales with company size: the Foundations plan for companies up to 100 employees starts at $400 a month, larger tiers are quoted, and advanced analytics, scheduling and CRM capabilities sit in higher tiers.

Ashby fits companies where hiring is continuous and a dedicated recruiting team exists. Configuration takes effort, and the price is hard to justify for a business hiring a handful of roles a year, where Workable, Homerun or Teamtailor are simpler. Against Greenhouse, Ashby offers stronger built-in analytics and scheduling, while Greenhouse has the larger integration marketplace and a longer enterprise track record. Lever is the other common comparison, with similar ATS plus CRM scope but slower recent innovation.

Kolay, known in Turkey as Kolay İK, is a cloud HR platform built in Turkey for Turkish employers and one of the most widely used HR tools in the local market. It replaces spreadsheets and paper forms with a single system for employee records, leave, overtime, shifts and attendance, expenses, onboarding and offboarding, performance reviews and the inputs payroll needs, all designed around Turkish labor law and SGK requirements.

Employees use the web and mobile apps to request leave, submit expenses with receipts, and see documents and company announcements, while managers approve requests in a few taps. HR teams manage org charts, personnel files, statutory leave balances, shift plans and attendance data, and run performance cycles. Reports cover headcount, turnover and leave liabilities. Kolay also offers its own cloud payroll product, Kolay Bordro, relaunched in October 2024, so leave, overtime and attendance data can flow into salary calculations; companies whose payroll is run by an external accountant can use Kolay for HR alone. Pricing is per employee and quoted in Turkish lira.

Kolay fits Turkish companies from roughly 10 to several thousand employees that want compliant, localized HR operations with Turkish-language support. Multinationals that need one global HRIS across many countries will find it narrower than international systems. BambooHR and Personio lack Turkish legal templates and local integrations, while the HR modules of local ERP suites such as Logo are an option for companies that want HR from the same vendor as their accounting.