Leonardo.Ai is an AI image & video generation tool for Creators and Developers, offered as freemium ($12/mo). Based in Australia, founded in 2022. Popular alternatives include Adobe Firefly, Magnific (formerly Freepik), ElevenLabs.
About Leonardo.Ai
Leonardo.Ai is a generative AI platform for images and video, founded in Sydney, Australia, and acquired by Canva in 2024. It started as a tool for game asset creation, and that heritage shows in its emphasis on control and consistency: custom models, style references and editing tools for producing many assets in the same look rather than one-off pictures.
Users choose from in-house models such as Phoenix as well as partner models, train custom models on their own images for consistent characters or brand styles, and refine results in a canvas editor with inpainting, outpainting and sketch-to-image. Real-time generation, upscaling, background removal and motion features that animate stills into short videos round out the toolkit. A developer API exposes the same capabilities for production pipelines. A free tier grants daily tokens, while paid plans add larger monthly token budgets, private generations, model training and more concurrency.
Leonardo fits game studios, e-commerce teams and marketers who need consistent, controllable imagery and API access. The token system and dense interface take time to learn, and for pure artistic quality many users still prefer Midjourney. Ideogram is stronger at rendering text, Recraft is built for vectors and brand assets, and Adobe Firefly suits teams that prioritize commercial safety inside Creative Cloud. Since the acquisition, Leonardo's models also power image generation inside Canva, while the standalone product continues for advanced users.
Key features of Leonardo.Ai
- Multiple image models including Phoenix
- Custom model training on your images
- Canvas editor with inpainting
- Real-time generation and sketch to image
- Motion and video generation
- Developer API
Pros and cons
Pros
- Fine-tuned models for consistency
- Generous free tier
- API access
- Good for game and product assets
Cons
- Token system can be confusing
- Interface has many options
- Quality slightly behind Midjourney for art
- Some features in flux post-acquisition
Leonardo.Ai pricing
Leonardo.Ai uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Daily fast tokens, public generations |
| Essential | $12 / mo | $10/mo billed yearly; 8,500 fast tokens, 2 concurrent |
| Premium | $30 / mo | $24/mo billed yearly; 25,000 tokens, relaxed images |
| Ultimate | $60 / mo | $48/mo billed yearly; 60,000 tokens, relaxed video |
Source: leonardo.ai · checked on Oct 20, 2026
Are you the maker of Leonardo.Ai?
Show a price-verified badge on your site. It displays when we last checked your prices on your own pricing page and links back to this page.
Embed code
<a href="https://happyvalley.dev/tools/leonardo-ai"><img src="https://happyvalley.dev/api/badge/leonardo-ai?v=price" alt="Prices verified on Happy Valley" height="32"></a>
How Leonardo.Ai compares in AI image & video generation
- Rank by votes
- #1 / 31
- Starting price
- $12
- Free alternatives
- 1
0 votes from members
8% below the category median ($13/mo)
Free or open-source tools in AI image & video generation
Leonardo.Ai ranks #1 of 31 ai image & video generation tools by community votes and is priced in line with the category.
Common use cases
- 1Game studio generating consistent character art
- 2E-commerce product imagery
- 3Concept art pipelines via API
- 4Marketing visuals with brand style models
Best for
Teams needing consistent, controllable image generation and API access.
Not ideal for
Users who want the simplest prompt-to-image experience.
Integrations
- API
- Canva
- iOS/Android apps
- Discord
Our take
Leonardo is the most controllable mainstream image generator and the API makes it production-friendly.
FAQ
- What is Leonardo.Ai?
- Leonardo.Ai is an image generation with fine-tuned models and API.
- How much does Leonardo.Ai cost?
- Leonardo.Ai uses a Freemium model; paid plans start at $12 per month.
- What are the best alternatives to Leonardo.Ai?
- Community-listed alternatives to Leonardo.Ai include Adobe Firefly, Magnific (formerly Freepik), ElevenLabs, imgs-ai.
- What does Leonardo.Ai integrate with?
- Leonardo.Ai integrates with API, Canva, iOS/Android apps, Discord and more.
- Which platforms does Leonardo.Ai support?
- Leonardo.Ai is available on web, ios, android.
- Who is Leonardo.Ai for?
- Teams needing consistent, controllable image generation and API access.
Alternatives to Leonardo.Ai
See all 10Adobe's generative AI studio for images, video and audio
Freemium · $10Creatorschecked Oct 20
AI image, video and audio suite plus 250M+ stock assets
Freemium · $20Creatorschecked Oct 20
ElevenLabs
▲ 0Realistic AI voices, dubbing and speech-to-text
Freemium · $6Creatorschecked Oct 20
imgs-ai
▲ 0Reference-image editing and video jobs with Agent Skill and CLI
FreemiumDevelopersCreate with Kling 4.0 using text, images, keyframes, and multimodal references.
FreemiumFreelancersSurgePix
▲ 0AI visual generator with layer editing and agent-callable skills
Freemium · $10Creatorschecked Oct 27
More AI image & video generation tools
OpusClip
▲ 0AI that turns long videos into captioned short clips
Freemium · $15Creatorschecked Oct 20
Midjourney
▲ 0The reference for AI image generation
Paid · $10Creatorschecked Oct 20
Create coloring-page line art from text ideas or photos
FreemiumMOVO AI
▲ 0AI agent that plans and assembles long-form videos from your phone
Freemium · $19Creatorschecked Oct 23
Ideogram
▲ 0AI images with reliable text rendering
Freemium · $20Creatorschecked Oct 20
SuperCMO
▲ 0Open-source agent skills that turn Claude into an AI ad studio
Open source · $99Small businesseschecked Oct 23
Reviews
No reviews yet. Be the first to share real experience.
Sign in to write a review.