Wistia vs Zoom Webinars
Wistia and Zoom Webinars are both webinars & events tools aimed at small businesses and enterprise. Zoom Webinars costs less, from $89/mo versus $99/mo for Wistia. Only Wistia has a free plan.
Video hosting, webinars and lead capture for marketing teams
Webinars on the platform everyone has
| Pricing | Freemium · $99 | Paid · $89 |
| Starting price | $99/mo | $89/mo |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Small businesses, Enterprise, Creators | Small businesses, Enterprise |
| Platforms | web | web, macos, windows, ios, android |
| Country | US · 2006 | US · 2013 |
| Rating | — | — |
Choose Wistia if
B2B marketing teams that use video on their own site to generate and score leads.
- Clean, ad-free player that keeps viewers on your site
- Detailed per-viewer analytics and heatmaps
- Strong marketing automation integrations
Look elsewhere if: Creators wanting cheap general hosting or sales reps sending quick personal videos (Vimeo, Vidyard, Loom).
Choose Zoom Webinars if
Organizations needing reliable webinars and events at scale.
- Reliable at scale
- Familiar for attendees
- Strong video quality
Look elsewhere if: Marketers wanting browser-only, conversion-focused webinars (Livestorm).
Wistia vs Zoom Webinars pricing
Wistia
- Free$025 GB storage, 200 GB bandwidth, 1 user, Wistia branding
- Business$99/mo$79/mo billed annually; 250 GB, 1 TB bandwidth, 3 users
- Business + Signals$329/moBilled annually; lead scoring, CRM sync, attribution
- EnterpriseCustom1 TB+ storage, SSO, dubbing, playback protection
Zoom Webinars
- Webinars$89/mo$66.67/mo billed annually; priced by attendee capacity
- Webinars Plus$99/mo$82.50/mo billed annually; simulive, backstage
- Events$149/mo$124.17/mo billed annually; multi-stage events
Wistia · Key features
- Ad-free, customizable video player with your own branding
- In-video calls to action and email capture forms
- Viewer heatmaps and engagement analytics per video
- A/B testing of thumbnails and video versions
- Webinars and live events with registration
- Transcripts, captions, AI translation and dubbing
Cons
- Business plan includes only 3 users; extra seats cost about $25 each
- Signals lead scoring requires a much pricier tier
- More expensive than Vimeo for plain hosting
Zoom Webinars · Key features
- Webinars with up to tens of thousands of attendees
- Registration and branded pages
- Backstage, Q&A, polls and reactions
- Simulive and on-demand
- Multi-session events and lobbies
- Marketing automation integrations
Cons
- Licensing per host and capacity
- Engagement analytics less rich
- Attendee app download helpful
Wistia vs Zoom Webinars: FAQ
Which is cheaper, Wistia or Zoom Webinars?
Zoom Webinars starts at $89/mo and Wistia at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Wistia and Zoom Webinars have a free plan?
Wistia has a free plan. Zoom Webinars has no free plan.