Vidyard vs Wistia
Vidyard and Wistia are both video & screen recording tools aimed at small businesses and enterprise. Vidyard costs less, from $89/mo versus $99/mo for Wistia. Both have a free plan.
Video for sales and marketing
Video hosting, webinars and lead capture for marketing teams
| Pricing | Freemium · $89 | Freemium · $99 |
| Starting price | $89/mo | $99/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, Enterprise | Small businesses, Enterprise, Creators |
| Platforms | web, macos, windows, ios, android | web |
| Country | CA · 2011 | US · 2006 |
| Rating | — | — |
Choose Vidyard if
Sales and marketing teams using video in outreach.
- Built for sales workflows
- Detailed viewer analytics
- Strong CRM integrations
Look elsewhere if: Internal async communication (Loom).
Choose Wistia if
B2B marketing teams that use video on their own site to generate and score leads.
- Clean, ad-free player that keeps viewers on your site
- Detailed per-viewer analytics and heatmaps
- Strong marketing automation integrations
Look elsewhere if: Creators wanting cheap general hosting or sales reps sending quick personal videos (Vimeo, Vidyard, Loom).
Vidyard vs Wistia pricing
Vidyard
- Free$05 videos/mo, 30-min recordings, 15 AI videos
- Starter$89/seat/mo$59 billed annually; unlimited recording
- TeamsCustomCRM/MAP integrations, team analytics; 5+ seats
- EnterpriseCustomSSO, custom permissions, unlimited integrations
Wistia
- Free$025 GB storage, 200 GB bandwidth, 1 user, Wistia branding
- Business$99/mo$79/mo billed annually; 250 GB, 1 TB bandwidth, 3 users
- Business + Signals$329/moBilled annually; lead scoring, CRM sync, attribution
- EnterpriseCustom1 TB+ storage, SSO, dubbing, playback protection
Vidyard · Key features
- Screen and webcam recording for outreach
- Viewer analytics and notifications
- CTAs and calendar booking
- CRM and sequencer integrations
- Video hosting with SEO
- AI avatars and scripts
Cons
- Teams pricing quote-based
- Overlaps with Loom
- Hosting limits on free
Wistia · Key features
- Ad-free, customizable video player with your own branding
- In-video calls to action and email capture forms
- Viewer heatmaps and engagement analytics per video
- A/B testing of thumbnails and video versions
- Webinars and live events with registration
- Transcripts, captions, AI translation and dubbing
Cons
- Business plan includes only 3 users; extra seats cost about $25 each
- Signals lead scoring requires a much pricier tier
- More expensive than Vimeo for plain hosting
Vidyard vs Wistia: FAQ
Which is cheaper, Vidyard or Wistia?
Vidyard starts at $89/mo and Wistia at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Vidyard and Wistia have a free plan?
Yes, both Vidyard and Wistia have a free plan; paid plans add more usage and features.