Userback vs Yotpo
Userback and Yotpo are both customer feedback & roadmaps tools. Userback is aimed at developers and small businesses, while Yotpo is aimed at E-commerce and small businesses. Userback costs less, from $39/mo versus $89/mo for Yotpo. Both have a free plan.
Visual bug reporting and user feedback widget for web apps
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Freemium · $39 | Freemium · $89 |
| Starting price | $39/mo | $89/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Developers, Small businesses, Agencies | E-commerce, Small businesses, Enterprise |
| Platforms | web | web |
| Country | AU | US · 2011 |
| Rating | — | — |
Choose Userback if
Web agencies, QA teams and SaaS product teams that need visual bug reports with technical context.
- Bug reports arrive with full technical context
- Non-technical clients can report issues easily
- Broad project management integrations
Look elsewhere if: Teams that mainly want feature voting boards (Canny, Featurebase) or broad behaviour analytics and heatmaps (Hotjar).
Choose Yotpo if
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
Userback vs Yotpo pricing
Userback
- Free$02 seats, 2 sites; feedback visible for 7 days
- Team$39/mo$29/mo billed annually; 5 seats, 5 sites, Jira and ClickUp sync
- Business$99/mo$79/mo billed annually; unlimited seats, 25 sites, replay, surveys
- Business Plus$199/mo$159/mo billed annually; 50 sites, mobile SDK, API, webhooks
- Feature Portal add-on$39/mo$31/mo billed annually; ideas, voting and public roadmap
Yotpo
- Reviews Free$0Limited plan for up to 50 orders per month
- Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
- Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
- Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
- Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API
Userback · Key features
- Feedback widget with annotated screenshots and screen recordings
- Automatic capture of browser, device and console logs
- Session replay attached to each feedback report
- In-app surveys and NPS prompts
- Feature Portal with idea voting and public roadmap
- AI summaries and insights across feedback items
Cons
- Free plan hides feedback after seven days
- Session replay and surveys require Business or higher
- Feature Portal is a paid add-on on every paid plan
Yotpo · Key features
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
Userback vs Yotpo: FAQ
Which is cheaper, Userback or Yotpo?
Userback starts at $39/mo and Yotpo at $89/mo. Both prices are checked on the vendors' own pricing pages.
Do Userback and Yotpo have a free plan?
Yes, both Userback and Yotpo have a free plan; paid plans add more usage and features.