Trustpilot vs UserVoice
Trustpilot and UserVoice are both customer feedback & roadmaps tools. Trustpilot is aimed at E-commerce and small businesses, while UserVoice is aimed at enterprise and small businesses. Only Trustpilot has a free plan.
Public review platform with tools to collect and show customer reviews
Enterprise product feedback portal with AI analysis and CRM data
| Pricing | Freemium · $99 | Paid |
| Starting price | $99/mo | Not published |
| Free plan | Yes | No |
| Free trial | 14 days | 30 days |
| Built for | E-commerce, Small businesses, Enterprise | Enterprise, Small businesses |
| Platforms | web | web |
| Country | DK · 2007 | US · 2008 |
| Rating | — | — |
Choose Trustpilot if
Consumer-facing e-commerce and service companies that want a recognized, independent review profile and on-site trust widgets.
- Widely recognized consumer trust badge in Europe and the US
- Free plan lets small shops claim a profile and invite reviews
- Large set of e-commerce and CRM integrations for automated invites
Look elsewhere if: B2B software companies or teams that only need private customer feedback (G2, Qualtrics, SurveySparrow).
Choose UserVoice if
B2B SaaS product teams that must tie feature requests from sales and support to account revenue.
- Not priced per seat, so whole teams can capture feedback
- Strong revenue-weighted prioritization
- Mature Salesforce, Zendesk and Jira integrations
Look elsewhere if: Startups wanting cheap self-serve voting boards or teams needing deep roadmapping (Canny, Productboard).
Trustpilot vs UserVoice pricing
Trustpilot
- Free$050 review invitations/mo, 1 user, company profile
- Starter$99/moBilled annually; firms under $5M revenue; 100 invitations/mo
- Plus$319/moBilled annually; 300 invitations/mo, 10 widgets, 3 users
- Premium$799/moBilled annually; 1,000 invitations/mo, 21 widgets, 10 users
- EnterpriseCustomUnlimited invitations, up to 1,000 users
UserVoice
- CustomCustomPriced by feedback volume, tools and integrations, not seats
Trustpilot · Key features
- Free claimed company profile with replies to every review
- Automatic review invitations triggered from Shopify, WooCommerce and other stores
- TrustBox widgets that show star ratings and reviews on your website
- Service and product reviews, with product reviews on higher plans
- Review flagging and moderation workflow for fake or abusive reviews
- Analytics on ratings, sentiment and topics across reviews
Cons
- Paid plans require a 12-month commitment
- Pricing is per domain, which adds up for multi-site brands
- Invitation caps are low on Starter and Plus
UserVoice · Key features
- Branded feedback portals with voting, comments and status updates
- Chrome extension to log requests from email and helpdesk tools
- Salesforce and HubSpot enrichment to weight ideas by revenue
- AI theme detection plus sentiment and urgency scoring
- AI Agent that answers natural-language questions about feedback
- Internal roadmaps and bulk status notifications to requesters
Cons
- No public pricing
- Expensive for startups and small teams
- Roadmapping is lighter than Productboard
Trustpilot vs UserVoice: FAQ
Do Trustpilot and UserVoice have a free plan?
Trustpilot has a free plan. UserVoice has no free plan, a 30-day free trial.