Trustpilot vs UserGuiding
Trustpilot and UserGuiding are both customer feedback & roadmaps tools. Trustpilot is aimed at E-commerce and small businesses, while UserGuiding is aimed at small businesses and enterprise. Trustpilot costs less, from $99/mo versus $249/mo for UserGuiding. Only Trustpilot has a free plan.
Public review platform with tools to collect and show customer reviews
No-code product onboarding and in-app guides
| Pricing | Freemium · $99 | Paid · $249 |
| Starting price | $99/mo | $249/mo |
| Free plan | Yes | No |
| Free trial | 14 days | 14 days |
| Built for | E-commerce, Small businesses, Enterprise | Small businesses, Enterprise |
| Platforms | web | web |
| Country | DK · 2007 | TR · 2017 |
| Rating | — | — |
Choose Trustpilot if
Consumer-facing e-commerce and service companies that want a recognized, independent review profile and on-site trust widgets.
- Widely recognized consumer trust badge in Europe and the US
- Free plan lets small shops claim a profile and invite reviews
- Large set of e-commerce and CRM integrations for automated invites
Look elsewhere if: B2B software companies or teams that only need private customer feedback (G2, Qualtrics, SurveySparrow).
Choose UserGuiding if
SMB and mid-market SaaS teams that want onboarding flows without engineering time.
- Cheaper than Appcues and Pendo
- Fast to build without engineers
- Good template library
Look elsewhere if: Mobile apps or enterprises needing deep product analytics.
Trustpilot vs UserGuiding pricing
Trustpilot
- Free$050 review invitations/mo, 1 user, company profile
- Starter$99/moBilled annually; firms under $5M revenue; 100 invitations/mo
- Plus$319/moBilled annually; 300 invitations/mo, 10 widgets, 3 users
- Premium$799/moBilled annually; 1,000 invitations/mo, 21 widgets, 10 users
- EnterpriseCustomUnlimited invitations, up to 1,000 users
UserGuiding
- Starter$249/moBilled yearly ($2,988/yr); 2,000 MAU, 15 guides
- Growth$499/moBilled yearly ($5,988/yr); 2,000 MAU, session replay
- EnterpriseCustomCustom MAU, SSO, SLA; billed yearly
Trustpilot · Key features
- Free claimed company profile with replies to every review
- Automatic review invitations triggered from Shopify, WooCommerce and other stores
- TrustBox widgets that show star ratings and reviews on your website
- Service and product reviews, with product reviews on higher plans
- Review flagging and moderation workflow for fake or abusive reviews
- Analytics on ratings, sentiment and topics across reviews
Cons
- Paid plans require a 12-month commitment
- Pricing is per domain, which adds up for multi-site brands
- Invitation caps are low on Starter and Plus
UserGuiding · Key features
- Interactive guides and product tours via Chrome extension
- Onboarding checklists and hotspots
- Announcements, banners and modals
- NPS and in-app surveys
- Resource center widget
- Segmentation and analytics on guide performance
Cons
- Web only, no mobile SDK
- Analytics lighter than Pendo or Userpilot
- MAU-based pricing grows with usage
Trustpilot vs UserGuiding: FAQ
Which is cheaper, Trustpilot or UserGuiding?
Trustpilot starts at $99/mo and UserGuiding at $249/mo. Both prices are checked on the vendors' own pricing pages.
Do Trustpilot and UserGuiding have a free plan?
Trustpilot has a free plan. UserGuiding has no free plan, a 14-day free trial.