Trustpilot vs Userback
Trustpilot and Userback are both customer feedback & roadmaps tools. Trustpilot is aimed at E-commerce and small businesses, while Userback is aimed at developers and small businesses. Userback costs less, from $39/mo versus $99/mo for Trustpilot. Both have a free plan.
Public review platform with tools to collect and show customer reviews
Visual bug reporting and user feedback widget for web apps
| Pricing | Freemium · $99 | Freemium · $39 |
| Starting price | $99/mo | $39/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | E-commerce, Small businesses, Enterprise | Developers, Small businesses, Agencies |
| Platforms | web | web |
| Country | DK · 2007 | AU |
| Rating | — | — |
Choose Trustpilot if
Consumer-facing e-commerce and service companies that want a recognized, independent review profile and on-site trust widgets.
- Widely recognized consumer trust badge in Europe and the US
- Free plan lets small shops claim a profile and invite reviews
- Large set of e-commerce and CRM integrations for automated invites
Look elsewhere if: B2B software companies or teams that only need private customer feedback (G2, Qualtrics, SurveySparrow).
Choose Userback if
Web agencies, QA teams and SaaS product teams that need visual bug reports with technical context.
- Bug reports arrive with full technical context
- Non-technical clients can report issues easily
- Broad project management integrations
Look elsewhere if: Teams that mainly want feature voting boards (Canny, Featurebase) or broad behaviour analytics and heatmaps (Hotjar).
Trustpilot vs Userback pricing
Trustpilot
- Free$050 review invitations/mo, 1 user, company profile
- Starter$99/moBilled annually; firms under $5M revenue; 100 invitations/mo
- Plus$319/moBilled annually; 300 invitations/mo, 10 widgets, 3 users
- Premium$799/moBilled annually; 1,000 invitations/mo, 21 widgets, 10 users
- EnterpriseCustomUnlimited invitations, up to 1,000 users
Userback
- Free$02 seats, 2 sites; feedback visible for 7 days
- Team$39/mo$29/mo billed annually; 5 seats, 5 sites, Jira and ClickUp sync
- Business$99/mo$79/mo billed annually; unlimited seats, 25 sites, replay, surveys
- Business Plus$199/mo$159/mo billed annually; 50 sites, mobile SDK, API, webhooks
- Feature Portal add-on$39/mo$31/mo billed annually; ideas, voting and public roadmap
Trustpilot · Key features
- Free claimed company profile with replies to every review
- Automatic review invitations triggered from Shopify, WooCommerce and other stores
- TrustBox widgets that show star ratings and reviews on your website
- Service and product reviews, with product reviews on higher plans
- Review flagging and moderation workflow for fake or abusive reviews
- Analytics on ratings, sentiment and topics across reviews
Cons
- Paid plans require a 12-month commitment
- Pricing is per domain, which adds up for multi-site brands
- Invitation caps are low on Starter and Plus
Userback · Key features
- Feedback widget with annotated screenshots and screen recordings
- Automatic capture of browser, device and console logs
- Session replay attached to each feedback report
- In-app surveys and NPS prompts
- Feature Portal with idea voting and public roadmap
- AI summaries and insights across feedback items
Cons
- Free plan hides feedback after seven days
- Session replay and surveys require Business or higher
- Feature Portal is a paid add-on on every paid plan
Trustpilot vs Userback: FAQ
Which is cheaper, Trustpilot or Userback?
Userback starts at $39/mo and Trustpilot at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Trustpilot and Userback have a free plan?
Yes, both Trustpilot and Userback have a free plan; paid plans add more usage and features.