Triple Whale vs Tulu
Triple Whale and Tulu are both ad management & attribution tools. Triple Whale is aimed at E-commerce, while Tulu is aimed at small businesses and agencies. Only Triple Whale has a free plan.
E-commerce attribution and profit analytics
HubSpot-connected marketing analytics and spend monitoring for SMBs
| Pricing | Freemium · $219 | Paid |
| Starting price | $219/mo | Not published |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | E-commerce | Small businesses, Agencies |
| Platforms | web, ios, android | web |
| Country | US · 2021 | DE |
| Rating | — | — |
Choose Triple Whale if
Shopify DTC brands spending on paid social.
- Built for Shopify DTC
- Unified view across channels
- Creative insights
Look elsewhere if: Non-Shopify or B2B businesses.
Choose Tulu if
HubSpot-based B2B marketing teams and agencies that want spend-to-revenue visibility without analysts or UTM upkeep.
- Quick onboarding of around 20 minutes per the vendor
- No SQL or UTM discipline needed from the team
- Affordable entry tier for small ad budgets
Look elsewhere if: Teams on Salesforce or another CRM, or enterprises needing deep multi-touch attribution (Dreamdata, Ruler Analytics).
Triple Whale vs Tulu pricing
Triple Whale
- Free$0No commitment
- Foundationfrom $219/moStores under $250K annual GMV; 12-month term
- Automatefrom $749/moStores under $250K annual GMV; 12-month term
- EnterpriseCustomQuote
Tulu
- Starter€49/moUp to €5K monthly ad spend; €39/mo billed yearly
- Growth€99/mo€5K to €15K ad spend; €79/mo billed yearly
- Scale€199/mo€15K to €25K ad spend; €159/mo billed yearly
- Pro€349/mo€25K+ ad spend; €279/mo billed yearly
Triple Whale · Key features
- Real-time profit and ROAS dashboards
- First-party pixel attribution
- Creative performance analytics
- LTV and cohort analysis
- Moby AI agents
- Mobile app
Cons
- Pricing scales with GMV
- Attribution still modeled
- Shopify-centric
Tulu · Key features
- One view of media, search, analytics, CRM and offline spend
- Automatic URL parameters in ad networks, no UTM setup
- Spend, pacing and CPC change monitoring with alerts
- Questions and alerts over WhatsApp
- Impact measurement of marketing's contribution over time
- Custom properties written back into HubSpot
Cons
- Built around HubSpot, so other CRMs are not covered
- Prices only in euros
- Does not adjust budgets automatically yet
Triple Whale vs Tulu: FAQ
Do Triple Whale and Tulu have a free plan?
Triple Whale has a free plan. Tulu has no free plan, a 14-day free trial.
Which is better for small businesses, Triple Whale or Tulu?
Tulu lists small businesses as a core audience, while Triple Whale is aimed more at E-commerce.