Supermetrics vs Synter
Supermetrics and Synter are both ad management & attribution tools aimed at agencies and small businesses. Only Synter has a free plan.
Marketing data connector for Sheets, Looker Studio and warehouses
AI agent operator that runs paid ads on 40+ ad platforms via MCP
| Pricing | Paid | Freemium · $20 |
| Starting price | Not published | $20/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Agencies, Small businesses, Enterprise | Agencies, Small businesses, Enterprise, Developers |
| Platforms | web | web |
| Country | FI · 2013 | — · 2025 |
| Rating | — | — |
Choose Supermetrics if
Agencies and marketing teams that build recurring reports in Sheets, Looker Studio or Power BI from many ad platforms.
- Very broad catalog of marketing connectors
- Works inside tools marketers already know, like Sheets and Looker Studio
- Reliable scheduled refreshes for client reporting
Look elsewhere if: Data teams needing a general ELT pipeline for every business system, or very small budgets (Fivetran, Airbyte, Coupler.io).
Choose Synter if
Growth teams and agencies that run several ad channels and want an AI agent to execute changes with approvals and spend caps.
- Read-only reporting across connected platforms is free
- One agent connection replaces many separate ad managers
- No percentage of ad spend; platforms bill media directly
Look elsewhere if: Advertisers who only run Meta or search campaigns and prefer a mature single-channel tool (Madgicx, Optmyzr).
Supermetrics vs Synter pricing
Supermetrics
- Starter€49/mo€39/mo billed annually; 2 sources, 1 user, 1 destination
- Growth€199/mo€159/mo billed annually; 7 sources, 2 users
- EnterpriseCustomCustom sources and users; warehouses like BigQuery, Snowflake
Synter
- Solo$20/mo$20 usage credits, 1 seat, 1 workspace; $200/yr billed annually
- Scale$500/mo$500 credits, 5 seats, Autopilot, CRM sync; $5,000/yr annually
- CustomCustomUnlimited seats, SSO, DSP and CTV access, white-label portal
Supermetrics · Key features
- Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4 and Search Console
- Destinations in Google Sheets, Excel, Looker Studio and Power BI
- Marketing data available in Claude, ChatGPT and Microsoft Copilot
- Scheduled refreshes and automatic data updates for recurring reports
- Warehouse destinations such as BigQuery and Snowflake on Enterprise
- Supermetrics Studio with monthly AI credits for analysis
Cons
- Gets expensive as sources, accounts and destinations add up
- Priced in euros, which complicates USD budgeting
- Starter is very limited at 2 sources and 1 user
Synter · Key features
- MCP server and API for Claude, Cursor, ChatGPT and other agents
- 40+ listed ad platforms, from Google and Meta to The Trade Desk
- Campaign IDE with a document canvas for authoring and project work
- Spend caps, policy checks and human approval before changes ship
- Change log with before and after states and rollback
- Cross-platform reporting, attribution and media mix modeling
Cons
- Young company founded in 2025 with mostly self-reported results
- Many platforms are still beta or request-access only
- Actions in the Synter web app cost 5x the MCP rate
Supermetrics vs Synter: FAQ
Do Supermetrics and Synter have a free plan?
Supermetrics has no free plan, a 14-day free trial. Synter has a free plan.