Stitch vs Supermetrics
Stitch and Supermetrics are both data integration & ETL tools. Stitch is aimed at small businesses, while Supermetrics is aimed at agencies and small businesses.
Stitch
Simple ELT for small data teams
Supermetrics
Marketing data connector for Sheets, Looker Studio and warehouses
| Pricing | Paid · $100 | Paid |
| Starting price | $100/mo | Not published |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Small businesses | Agencies, Small businesses, Enterprise |
| Platforms | web | web |
| Country | US · 2016 | FI · 2013 |
| Rating | — | — |
Choose Stitch if
Small teams needing basic ELT.
- Simple
- Predictable pricing
- Quick setup
Look elsewhere if: Teams needing breadth or real-time.
Choose Supermetrics if
Agencies and marketing teams that build recurring reports in Sheets, Looker Studio or Power BI from many ad platforms.
- Very broad catalog of marketing connectors
- Works inside tools marketers already know, like Sheets and Looker Studio
- Reliable scheduled refreshes for client reporting
Look elsewhere if: Data teams needing a general ELT pipeline for every business system, or very small budgets (Fivetran, Airbyte, Coupler.io).
Stitch vs Supermetrics pricing
Stitch
- Standardfrom $100/mo5-300M rows/mo, 1 destination, 5 users
- Advanced$1,500/moBilled annually; 100M rows, 3 destinations
- Premium$3,000/moBilled annually; 1B rows, 5 destinations
Supermetrics
- Starter€49/mo€39/mo billed annually; 2 sources, 1 user, 1 destination
- Growth€199/mo€159/mo billed annually; 7 sources, 2 users
- EnterpriseCustomCustom sources and users; warehouses like BigQuery, Snowflake
Stitch · Key features
- 130+ sources
- Scheduled replication
- Row-based pricing
- Singer taps
- Simple UI
- Warehouse destinations
Cons
- Slower innovation
- Fewer connectors
- Limited transformations
Supermetrics · Key features
- Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4 and Search Console
- Destinations in Google Sheets, Excel, Looker Studio and Power BI
- Marketing data available in Claude, ChatGPT and Microsoft Copilot
- Scheduled refreshes and automatic data updates for recurring reports
- Warehouse destinations such as BigQuery and Snowflake on Enterprise
- Supermetrics Studio with monthly AI credits for analysis
Cons
- Gets expensive as sources, accounts and destinations add up
- Priced in euros, which complicates USD budgeting
- Starter is very limited at 2 sources and 1 user
Stitch vs Supermetrics: FAQ
Do Stitch and Supermetrics have a free plan?
Stitch has no free plan, a 14-day free trial. Supermetrics has no free plan, a 14-day free trial.