Squarespace vs Yotpo
Squarespace and Yotpo are both E-commerce tools. Squarespace is aimed at small businesses and creators, while Yotpo is aimed at E-commerce and small businesses. Squarespace costs less, from $25/mo versus $89/mo for Yotpo. Only Yotpo has a free plan.
Design-led websites with commerce
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Paid · $25 | Freemium · $89 |
| Starting price | $25/mo | $89/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, Creators | E-commerce, Small businesses, Enterprise |
| Platforms | web, ios, android | web |
| Country | US · 2003 | US · 2011 |
| Rating | — | — |
Choose Squarespace if
Creatives and small businesses wanting a beautiful site with minimal effort.
- Beautiful designs out of the box
- All-in-one simplicity
- Reliable hosting
Look elsewhere if: Large stores (Shopify) or content-heavy sites (WordPress).
Choose Yotpo if
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
Squarespace vs Yotpo pricing
Squarespace
- Basic$25/mo$19/mo billed annually; 2% store fee, 7% digital fee
- Core$39/mo$29/mo billed annually; 0% store fee, 5% digital fee
- Plus$65/mo$49/mo billed annually; 0% store fee, 1% digital fee
- Advanced$139/mo$99/mo billed annually; 0% store and digital fees
Yotpo
- Reviews Free$0Limited plan for up to 50 orders per month
- Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
- Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
- Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
- Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API
Squarespace · Key features
- Award-winning design templates
- E-commerce with products and subscriptions
- Acuity scheduling integration
- Email campaigns and member areas
- Domains and hosting included
- Blueprint AI site builder
Cons
- Less flexible than WordPress
- E-commerce features behind Shopify
- Slower page builder for complex layouts
Yotpo · Key features
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
Squarespace vs Yotpo: FAQ
Which is cheaper, Squarespace or Yotpo?
Squarespace starts at $25/mo and Yotpo at $89/mo. Both prices are checked on the vendors' own pricing pages.
Do Squarespace and Yotpo have a free plan?
Squarespace has no free plan, a 14-day free trial. Yotpo has a free plan.