Square vs Yotpo
Square and Yotpo are both E-commerce tools. Square is aimed at small businesses, while Yotpo is aimed at E-commerce and small businesses. Square costs less, from $49/mo versus $89/mo for Yotpo. Both have a free plan.
Payments and POS for small businesses
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Freemium · $49 | Freemium · $89 |
| Starting price | $49/mo | $89/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses | E-commerce, Small businesses, Enterprise |
| Platforms | web, ios, android | web |
| Country | US · 2009 | US · 2011 |
| Rating | — | — |
Choose Square if
Small brick-and-mortar businesses in supported countries.
- Free POS software
- Simple flat-rate pricing
- All-in-one for small businesses
Look elsewhere if: Online-only SaaS (Stripe).
Choose Yotpo if
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
Square vs Yotpo pricing
Square
- Square Free$0In-person 2.6% + 15¢, online 3.3% + 30¢
- Square Plus$49/location/moIn-person 2.5% + 15¢, online 2.9% + 30¢
- Square Premium$149/location/moLowest fees: in-person 2.4% + 15¢, online 2.9% + 30¢
- Square ProCustomFor businesses processing over $250K/year
Yotpo
- Reviews Free$0Limited plan for up to 50 orders per month
- Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
- Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
- Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
- Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API
Square · Key features
- POS software and hardware
- Online store and invoices
- Appointments and loyalty
- Payroll and team management
- Banking and loans
- Restaurant and retail features
Cons
- Limited country availability
- Fees higher than interchange-plus at scale
- Account holds possible
Yotpo · Key features
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
Square vs Yotpo: FAQ
Which is cheaper, Square or Yotpo?
Square starts at $49/mo and Yotpo at $89/mo. Both prices are checked on the vendors' own pricing pages.
Do Square and Yotpo have a free plan?
Yes, both Square and Yotpo have a free plan; paid plans add more usage and features.