Singular vs Triple Whale
Singular and Triple Whale are both ad management & attribution tools. Singular is aimed at small businesses and enterprise, while Triple Whale is aimed at E-commerce. Both have a free plan.
Mobile and web attribution joined with ad cost data for true ROI
E-commerce attribution and profit analytics
| Pricing | Freemium | Freemium · $219 |
| Starting price | Not published | $219/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Enterprise, Agencies | E-commerce |
| Platforms | web | web, ios, android |
| Country | US · 2014 | US · 2021 |
| Rating | — | — |
Choose Singular if
Mobile app and game publishers spending across many ad networks who need attribution and cost data reconciled into reliable ROI.
- Strong reconciliation of ad spend with revenue for real ROAS
- Transparent usage pricing, including a generous free tier
- Wide coverage beyond mobile: web, CTV and console attribution
Look elsewhere if: Web-only businesses or teams that only need basic install tracking (AppsFlyer, Adjust, Google Analytics).
Choose Triple Whale if
Shopify DTC brands spending on paid social.
- Built for Shopify DTC
- Unified view across channels
- Creative insights
Look elsewhere if: Non-Shopify or B2B businesses.
Singular vs Triple Whale pricing
Singular
- Free$0Up to 15,000 paid conversions; attribution, SKAN, cost data
- Growth$0.05/conversionAdds technical support and 1:1 onboarding; ETL add-on
- EnterpriseCustomCSM, SLA, cross-device attribution, 365-day cohorts, SSO
Triple Whale
- Free$0No commitment
- Foundationfrom $219/moStores under $250K annual GMV; 12-month term
- Automatefrom $749/moStores under $250K annual GMV; 12-month term
- EnterpriseCustomQuote
Singular · Key features
- Mobile, web, cross-device, CTV and PC or console attribution
- SKAdNetwork attribution and conversion modeling for iOS campaigns
- Cost aggregation from more than 1,200 ad networks and sources
- Creative IQ reporting at the level of individual ad creatives
- Fraud prevention that blocks fake installs before you pay for them
- Deep linking, smart banners and web-to-app or QR-to-app flows
Cons
- Dense interface with a real learning curve for small teams
- Advanced features like 365-day cohorts and SSO need Enterprise
- Smaller partner ecosystem than AppsFlyer
Triple Whale · Key features
- Real-time profit and ROAS dashboards
- First-party pixel attribution
- Creative performance analytics
- LTV and cohort analysis
- Moby AI agents
- Mobile app
Cons
- Pricing scales with GMV
- Attribution still modeled
- Shopify-centric
Singular vs Triple Whale: FAQ
Do Singular and Triple Whale have a free plan?
Yes, both Singular and Triple Whale have a free plan; paid plans add more usage and features.
Which is better for small businesses, Singular or Triple Whale?
Singular lists small businesses as a core audience, while Triple Whale is aimed more at E-commerce.