Singular vs Synter
Singular and Synter are both ad management & attribution tools. Singular is aimed at small businesses and enterprise, while Synter is aimed at agencies and small businesses. Both have a free plan.
Mobile and web attribution joined with ad cost data for true ROI
AI agent operator that runs paid ads on 40+ ad platforms via MCP
| Pricing | Freemium | Freemium · $20 |
| Starting price | Not published | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Enterprise, Agencies | Agencies, Small businesses, Enterprise, Developers |
| Platforms | web | web |
| Country | US · 2014 | — · 2025 |
| Rating | — | — |
Choose Singular if
Mobile app and game publishers spending across many ad networks who need attribution and cost data reconciled into reliable ROI.
- Strong reconciliation of ad spend with revenue for real ROAS
- Transparent usage pricing, including a generous free tier
- Wide coverage beyond mobile: web, CTV and console attribution
Look elsewhere if: Web-only businesses or teams that only need basic install tracking (AppsFlyer, Adjust, Google Analytics).
Choose Synter if
Growth teams and agencies that run several ad channels and want an AI agent to execute changes with approvals and spend caps.
- Read-only reporting across connected platforms is free
- One agent connection replaces many separate ad managers
- No percentage of ad spend; platforms bill media directly
Look elsewhere if: Advertisers who only run Meta or search campaigns and prefer a mature single-channel tool (Madgicx, Optmyzr).
Singular vs Synter pricing
Singular
- Free$0Up to 15,000 paid conversions; attribution, SKAN, cost data
- Growth$0.05/conversionAdds technical support and 1:1 onboarding; ETL add-on
- EnterpriseCustomCSM, SLA, cross-device attribution, 365-day cohorts, SSO
Synter
- Solo$20/mo$20 usage credits, 1 seat, 1 workspace; $200/yr billed annually
- Scale$500/mo$500 credits, 5 seats, Autopilot, CRM sync; $5,000/yr annually
- CustomCustomUnlimited seats, SSO, DSP and CTV access, white-label portal
Singular · Key features
- Mobile, web, cross-device, CTV and PC or console attribution
- SKAdNetwork attribution and conversion modeling for iOS campaigns
- Cost aggregation from more than 1,200 ad networks and sources
- Creative IQ reporting at the level of individual ad creatives
- Fraud prevention that blocks fake installs before you pay for them
- Deep linking, smart banners and web-to-app or QR-to-app flows
Cons
- Dense interface with a real learning curve for small teams
- Advanced features like 365-day cohorts and SSO need Enterprise
- Smaller partner ecosystem than AppsFlyer
Synter · Key features
- MCP server and API for Claude, Cursor, ChatGPT and other agents
- 40+ listed ad platforms, from Google and Meta to The Trade Desk
- Campaign IDE with a document canvas for authoring and project work
- Spend caps, policy checks and human approval before changes ship
- Change log with before and after states and rollback
- Cross-platform reporting, attribution and media mix modeling
Cons
- Young company founded in 2025 with mostly self-reported results
- Many platforms are still beta or request-access only
- Actions in the Synter web app cost 5x the MCP rate
Singular vs Synter: FAQ
Do Singular and Synter have a free plan?
Yes, both Singular and Synter have a free plan; paid plans add more usage and features.