Shopify vs Yotpo
Shopify and Yotpo are both E-commerce tools. Shopify is aimed at small businesses and enterprise, while Yotpo is aimed at E-commerce and small businesses. Shopify costs less, from $39/mo versus $89/mo for Yotpo. Only Yotpo has a free plan.
The leading hosted e-commerce platform
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Paid · $39 | Freemium · $89 |
| Starting price | $39/mo | $89/mo |
| Free plan | No | Yes |
| Free trial | 3 days | — |
| Built for | Small businesses, Enterprise | E-commerce, Small businesses, Enterprise |
| Platforms | web, ios, android | web |
| Country | CA · 2006 | US · 2011 |
| Rating | — | — |
Choose Shopify if
Merchants of any size who want a managed, scalable store and are in a Shopify Payments country.
- Most complete hosted commerce stack
- Reliable checkout with high conversion (Shop Pay)
- Enormous app and theme ecosystem
Look elsewhere if: Digital-only creators (Gumroad, Payhip) or teams wanting full code control (WooCommerce, Medusa).
Choose Yotpo if
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
Shopify vs Yotpo pricing
Shopify
- Basic$39/mo$29/mo billed annually; 2.9% + 30¢ online card rate
- Grow$105/mo$79/mo billed annually; 2.7% + 30¢, 5 staff accounts
- Advanced$399/mo$299/mo billed annually; 2.5% + 30¢, 15 staff accounts
- Plusfrom $2,300/moEnterprise features, B2B, checkout customization
Yotpo
- Reviews Free$0Limited plan for up to 50 orders per month
- Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
- Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
- Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
- Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API
Shopify · Key features
- Themes and a drag-and-drop online store editor
- Shopify Payments, Shop Pay and multi-currency with Markets
- Inventory, orders, shipping labels and POS
- App store with 8,000+ apps and Flow automation
- Checkout extensibility, B2B and headless (Plus)
- Shopify Magic AI and Sidekick assistant
Cons
- Transaction fees unless using Shopify Payments (not available everywhere)
- App costs add up quickly
- Theme customization needs Liquid knowledge
Yotpo · Key features
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
Shopify vs Yotpo: FAQ
Which is cheaper, Shopify or Yotpo?
Shopify starts at $39/mo and Yotpo at $89/mo. Both prices are checked on the vendors' own pricing pages.
Do Shopify and Yotpo have a free plan?
Shopify has no free plan, a 3-day free trial. Yotpo has a free plan.