Sellfy vs Yotpo
Sellfy and Yotpo are both E-commerce tools. Sellfy is aimed at creators, while Yotpo is aimed at E-commerce and small businesses. Sellfy costs less, from $29/mo versus $89/mo for Yotpo. Only Yotpo has a free plan.
Creator storefront with print on demand
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Paid · $29 | Freemium · $89 |
| Starting price | $29/mo | $89/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Creators | E-commerce, Small businesses, Enterprise |
| Platforms | web | web |
| Country | LV · 2011 | US · 2011 |
| Rating | — | — |
Choose Sellfy if
Creators selling digital + merch.
- No transaction fees
- POD built in
- Simple store
Look elsewhere if: Large stores.
Choose Yotpo if
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
Sellfy vs Yotpo pricing
Sellfy
- Starter$29/mo$22 billed annually; up to $10k sales/yr
- Business$79/mo$59 billed annually; up to $50k sales/yr
- Premium$159/mo$119 billed annually; up to $200k sales/yr
Yotpo
- Reviews Free$0Limited plan for up to 50 orders per month
- Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
- Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
- Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
- Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API
Sellfy · Key features
- Digital products
- Subscriptions
- Print on demand
- Email marketing
- Store themes
- Discounts
Cons
- Sales caps per plan
- Design limits
- Fewer integrations
Yotpo · Key features
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
Sellfy vs Yotpo: FAQ
Which is cheaper, Sellfy or Yotpo?
Sellfy starts at $29/mo and Yotpo at $89/mo. Both prices are checked on the vendors' own pricing pages.
Do Sellfy and Yotpo have a free plan?
Sellfy has no free plan, a 14-day free trial. Yotpo has a free plan.
Which is better for small businesses, Sellfy or Yotpo?
Yotpo lists small businesses as a core audience, while Sellfy is aimed more at creators.