Happy Valley

Reply.io vs Woodpecker

Reply.io and Woodpecker are both sales engagement & outbound tools aimed at small businesses and agencies. Woodpecker costs less, from $35/mo versus $59/mo for Reply.io. Only Woodpecker has a free plan.

Reply.io

Multichannel cold outreach with an AI SDR for B2B sales teams

Woodpecker

Cold email automation priced by contacted prospects, not seats

PricingPaid · $59Paid · $35
Starting price$59/mo$35/mo
Free planNoYes
Free trial14 days14 days
Built forSmall businesses, Agencies, FreelancersSmall businesses, Agencies, Freelancers
Platformswebweb
Country— · 2014PL · 2015
Rating——

Choose Reply.io if

SMB outbound teams and lead-gen agencies that want email, LinkedIn, calling and an AI SDR in one platform at mid-market prices.

  • Email, LinkedIn and calls in one sequence builder
  • Pricing by active contacts with unlimited sends
  • Deliverability tooling and domain buying built in

Look elsewhere if: Large enterprise sales orgs needing deep forecasting and governance, or teams that only send cold email (Outreach or Instantly).

Choose Woodpecker if

B2B teams and agencies that send moderate volumes of cold email and want deliverability safeguards built in.

  • Unlimited mailboxes and team members on every tier
  • Strong deliverability tooling included at no extra cost
  • Annual billing saves about a third of the monthly price

Look elsewhere if: High-volume senders who want flat unlimited-contact plans (Instantly, Smartlead) or a full sales intelligence suite (Apollo).

Reply.io vs Woodpecker pricing

Reply.io

  • Email Volume$59/mo$49 billed annually; 1,000 active contacts, unlimited emails
  • Multichannel$99/user/mo$89 billed annually; email, LinkedIn, calls, SMS, 5 mailboxes
  • AI SDR$500/moBilled annually; Jason AI SDR, 1,000 active contacts
  • Agency Core$210/moUnlimited client workspaces and users; LinkedIn $69/account

Woodpecker

  • Free trial$014 days or 100 cold emails, all features, no card
  • 500 prospects$35/mo$280/yr billed annually; 8,000 emails/mo, 2 warm-ups
  • 2,000 prospects$67/mo$536/yr billed annually; 32,000 emails/mo, 6 warm-ups
  • 10,000 prospects$188/mo$1,504/yr billed annually; 160,000 emails/mo, 20 warm-ups
  • LinkedIn add-on$29/account/moInvites, profile visits, DMs and InMails in email sequences

Reply.io · Key features

  • Multichannel sequences with email, LinkedIn, calls, SMS and WhatsApp tasks
  • Jason AI SDR that prospects, writes emails and handles replies
  • Built-in B2B contact database with intent and technology filters
  • Unlimited mailboxes with inbox rotation, warm-up and health checks
  • Domain and mailbox purchase with SPF, DKIM and DMARC setup
  • AI reply categorization, icebreakers and sequence builder

Cons

  • LinkedIn, calls and data credits add up as paid add-ons
  • AI SDR plan is expensive for small teams
  • Interface has many settings and takes time to learn

Woodpecker · Key features

  • Condition-based sequences that branch on opens, clicks and replies
  • Free warm-up, inbox rotation and adaptive sending limits
  • Unlimited email verification including catch-all addresses
  • Deliverability Monitor and domain audit for SPF, DKIM and DMARC
  • Lead Finder database with 100 free credits on every plan
  • Unified inbox for replies across all connected mailboxes

Cons

  • Contacted-prospect pricing gets expensive at high volume
  • CRM integrations and API sit behind a $20/month add-on
  • LinkedIn automation costs $29 per connected account

Reply.io vs Woodpecker: FAQ

Which is cheaper, Reply.io or Woodpecker?

Woodpecker starts at $35/mo and Reply.io at $59/mo. Both prices are checked on the vendors' own pricing pages.

Do Reply.io and Woodpecker have a free plan?

Reply.io has no free plan, a 14-day free trial. Woodpecker has a free plan.

Not sure yet?

Reply.io vs Woodpecker (2026): Pricing and Features