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ReferralCandy vs Refersion

ReferralCandy and Refersion are both affiliate & referral programs tools. ReferralCandy is aimed at E-commerce, while Refersion is aimed at E-commerce and small businesses. Only Refersion has a free plan.

ReferralCandy

Customer referral programs for online stores

Refersion

Affiliate and influencer program software for Shopify and DTC brands

PricingPaid · $39Paid · $39
Starting price$39/mo$39/mo
Free planNoYes
Free trial7 days—
Built forE-commerceE-commerce, Small businesses
Platformswebweb
CountrySG · 2009US
Rating——

Choose ReferralCandy if

E-commerce stores wanting referral programs.

  • Easy for stores
  • Automated
  • Proven growth tactic

Look elsewhere if: SaaS (Rewardful).

Choose Refersion if

DTC ecommerce brands on Shopify, WooCommerce or BigCommerce that want to run an affiliate and influencer program with accurate first-party tracking.

  • Purpose-built for ecommerce rather than SaaS referral programs
  • Cookieless first-party tracking holds up against browser restrictions
  • Unlimited affiliates, clicks and conversions on every paid plan

Look elsewhere if: B2B SaaS partner programs or simple customer referral loops (PartnerStack, ReferralCandy, FirstPromoter).

ReferralCandy vs Refersion pricing

ReferralCandy

  • Basic$39/mo+ 10.5% success fee on referred sales (first 3 orders)
  • Grow$79/mo+ 3.5% success fee
  • Scale$249/mo+ 1.5% success fee
  • Enterprise$799/mo+ 0.25% success fee; dedicated account manager

Refersion

  • Marketplace Listing$0Public listing only; tracking and payouts need a paid plan
  • Launch$39/mo$29/mo billed yearly; plus 3% of affiliate-driven sales
  • Growth$199/mo$159/mo billed yearly; plus 2% of sales; API access
  • ScaleCustomFlat monthly fee, white-glove onboarding, Slack channel

ReferralCandy · Key features

  • Post-purchase referral invitations
  • Friend discounts and referrer rewards
  • Widgets and emails
  • Fraud detection
  • Analytics
  • E-commerce integrations

Cons

  • Commission on referral sales
  • Limited to e-commerce
  • Basic customization

Refersion · Key features

  • First-party tracking domain attribution without third-party cookies or redirects
  • Affiliate marketplace where creators discover and apply to brand offers
  • Branded affiliate registration pages and recruitment tools
  • Commission rules by product, customer email, subscription or new customers
  • One-click affiliate payouts including PayPal, with tax form collection
  • Multi-store management and API access on the Growth plan

Cons

  • Percentage of affiliate sales on top of the subscription adds up
  • API access and advanced commissions start at $199 per month
  • No published free trial for the paid plans

ReferralCandy vs Refersion: FAQ

Do ReferralCandy and Refersion have a free plan?

ReferralCandy has no free plan, a 7-day free trial. Refersion has a free plan.

Which is better for small businesses, ReferralCandy or Refersion?

Refersion lists small businesses as a core audience, while ReferralCandy is aimed more at E-commerce.

Not sure yet?