Happy Valley

Productboard vs TheySaid

Productboard and TheySaid are both customer feedback & roadmaps tools. Productboard is aimed at enterprise and small businesses, while TheySaid is aimed at small businesses and enterprise. Only TheySaid has a free plan.

Productboard

Product management and feedback hub

TheySaid

AI-moderated user tests and surveys with real or synthetic users

PricingPaidFreemium
Starting priceNot publishedNot published
Free planNoYes
Free trial——
Built forEnterprise, Small businessesSmall businesses, Enterprise, Agencies
Platformswebweb
CountryCZ · 2014US
Rating——

Choose Productboard if

Product management teams at growth and enterprise SaaS.

  • Strong feedback-to-roadmap workflow
  • Integrates with support and sales tools
  • Good for product strategy

Look elsewhere if: Small startups needing a simple feedback board (Canny, Featurebase).

Choose TheySaid if

Product and UX teams that want fast AI-moderated tests and interviews, with synthetic users for early checks.

  • Free plan needs no credit card
  • Covers usability tests, interviews and surveys in one tool
  • Tests can start from coding and ticketing tools during the build

Look elsewhere if: Teams that only need simple surveys or heatmaps at a predictable self-serve price (SurveyMonkey, Hotjar).

Productboard vs TheySaid pricing

Productboard

  • BusinessCustomMin 5 makers; 500 AI credits/maker/mo, 2 portals
  • EnterpriseCustomMin 5 makers; SSO, SCIM, unlimited portals

TheySaid

  • Free$05 AI user tests and 50 AI surveys/mo, 1 workspace, 1 active test
  • EnterpriseCustomUnlimited tests and recruiting, SSO/SAML, API; monthly billing +33%

Productboard · Key features

  • Centralized feedback from many sources
  • Link insights to features and user segments
  • Prioritization with scoring and objectives
  • Roadmaps for different audiences
  • Customer portal for voting
  • AI summaries and insights

Cons

  • Expensive per maker
  • Setup and discipline required
  • Overkill for small teams

TheySaid · Key features

  • AI moderator that runs voice interviews and usability tests
  • Synthetic users and digital twins tuned on your own customer data
  • AI project creator that drafts tests, surveys and screeners
  • AI analysis with clips, highlight reels and cross-project Ask AI
  • Panel recruiting with screeners and a response quality monitor
  • MCP server for Claude Code, Cursor and Lovable, plus Jira-triggered tests

Cons

  • No self-serve paid plan between Free and Enterprise
  • Free plan allows only one active test
  • Recruiting harder-to-reach panel participants costs extra

Productboard vs TheySaid: FAQ

Do Productboard and TheySaid have a free plan?

Productboard has no free plan. TheySaid has a free plan.

Not sure yet?