Pisano vs Yotpo
Pisano and Yotpo are both Customer feedback & roadmaps tools. Here is how they compare on pricing, audience, platforms and community votes.
Customer and employee experience platform with flat-fee licensing
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Paid | Freemium · $89 |
| Built for | Enterprise | E-commerce, Small businesses, Enterprise |
| Platforms | web | web |
| Country | — · 2015 | US · 2011 |
| Community votes | 0 | 1 |
| Rating | — | — |
Pisano
Pisano is an experience management (XM) platform founded in 2015 with roots in Istanbul and led by co-founder and CEO Özkan Aykut Demir. Pisano Limited has offices in London and Istanbul and raised $2.5 million in 2020 in a round led by Elevator Ventures, the venture arm of Raiffeisen Bank International. Its core job is collecting feedback across channels, routing it to the right team and closing the loop with customers and employees.
The platform covers surveys and interactive flows, feedback collection over email, SMS, WhatsApp, web widgets, mobile apps, links, QR codes and in-store tablets, feedback management with escalation automation, a ticket manager, dashboards, customer journey mapping and analytics. Power-ups add indirect feedback collection, workflows, AI text analytics and Leo, an AI assistant for XM. Separate products target customer, employee, B2B and user experience plus market research. Pricing is a quoted flat fee with no caps on surveys or responses.
Pisano fits banks, insurers, retailers and other high-volume service businesses that want enterprise VoC without per-response pricing. Customers shown on its site include İşbank, Yapı Kredi, AXA Sigorta, QNB, RBI and Pluxee. Qualtrics and Medallia go deeper on research and analytics at much higher cost; SurveySparrow is cheaper and self-serve for smaller teams.
Recent development: Gartner placed Pisano as a Niche Player in its 2025 Magic Quadrant for Voice of the Customer Platforms and moved it up to Challenger in the March 2026 edition, noting strong usability and fast implementation.
Yotpo
Yotpo is an e-commerce retention platform founded in 2011 by Tomer Tagrin and Omri Cohen, with offices in New York, Tel Aviv, London, Toronto, Sofia and Sydney. It says more than 35,000 brands in 100 countries use it, from Shopify stores to enterprise retailers. Its core job is collecting customer reviews and photos, showing them on product pages and running loyalty and referral programs that bring shoppers back.
Reviews & UGC sends review requests, displays star ratings, photo and video reviews and Q&A on-site, feeds Google seller ratings, writes AI review summaries and syndicates reviews to retailers. Loyalty & Referrals covers points, VIP tiers, rewards and refer-a-friend campaigns. A newer Discover product tracks how AI assistants such as ChatGPT describe and recommend your products. Plans are priced by monthly order volume, with a limited free Reviews plan and a free Loyalty plan.
Yotpo fits growing DTC brands on Shopify and mid-market retailers that want reviews and loyalty from one vendor. It costs more than review-only apps such as Judge.me or Okendo, and order caps push stores up tiers quickly. ReferralCandy and GrowSurf are lighter options for referrals only, and Klaviyo now offers built-in reviews for brands already on its email platform.
Buying tip: Yotpo used to sell SMS, email and subscriptions, but its current site lists only Reviews, Loyalty and Discover, so plan on a separate messaging tool. The pricing FAQ mentions Reviews from $15 a month while the plan card shows $89, so confirm the quote.