Photoroom vs Recraft
Photoroom and Recraft are both AI image & video generation tools. Photoroom is aimed at E-commerce and small businesses, while Recraft is aimed at agencies and creators. Recraft costs less, from $12/mo versus $12.99/mo for Photoroom. Both have a free plan.
AI product photo editor for background removal and store images
AI design tool for brand-consistent vectors and images
| Pricing | Freemium · $13 | Freemium · $12 |
| Starting price | $12.99/mo | $12/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | E-commerce, Small businesses, Creators | Agencies, Creators |
| Platforms | web, ios, android | web |
| Country | FR | GB · 2022 |
| Rating | — | — |
Choose Photoroom if
Online sellers and e-commerce teams that need clean, consistent product photos at volume without a studio.
- Fast, accurate cutouts from a phone or the web app
- Built specifically for marketplace and store product photos
- Annual billing cuts Pro to about $7.50 a month
Look elsewhere if: Teams needing general marketing design or illustration (Canva, Adobe Firefly, Recraft).
Choose Recraft if
Designers needing vectors and brand-consistent assets.
- True vector output
- Style consistency for brands
- Designer-focused tools
Look elsewhere if: Photorealistic art generation (Midjourney).
Photoroom vs Recraft pricing
Photoroom
- Free$0Core tools; watermark once the monthly free export limit is hit
- Pro$12.99/mo$89.99/yr; 8,000 AI credits, 1,000 exports a month
- Max$34.99/mo$250/yr; 25,000 credits, 3,000 exports, video, Shopify
- Ultra$99/mo$990/yr; 75,000 credits, 10,000 exports, 4K output
- EnterpriseCustomUsage-based; SLA, SSO and dedicated onboarding
Recraft
- Free$0Daily credits, public images, no commercial rights
- Basic$12/mo$10/mo yearly; 1,000 credits, commercial use
- Pro$20/mo$16/mo yearly; 2,000 credits, tiers up to 16,000
- Teams$22/seat/mo$18/mo yearly; min 3 seats, 2,000 credits, SSO
Photoroom · Key features
- One-tap background removal with no credit cost under fair use
- AI Backgrounds and Product Staging for lifestyle product scenes
- AI Fashion Models and Virtual Try-On for apparel listings
- Batch editor that applies one template to hundreds of photos
- Video Generator for product ads on Max and above
- Brand kit, shared Spaces and up to 50 seats per plan
Cons
- AI credit costs vary by tool and are hard to forecast
- Free exports get a watermark after the monthly export limit
- Shopify sync and video need the $34.99 Max plan
Recraft · Key features
- Vector (SVG) generation
- Icon sets and illustrations in consistent styles
- Brand style and color controls
- Mockups and background removal
- Figma plugin and API
- Inpainting and outpainting
Cons
- Less photorealistic than Midjourney
- Credit limits
- Smaller community
Photoroom vs Recraft: FAQ
Which is cheaper, Photoroom or Recraft?
Recraft starts at $12/mo and Photoroom at $12.99/mo. Both prices are checked on the vendors' own pricing pages.
Do Photoroom and Recraft have a free plan?
Yes, both Photoroom and Recraft have a free plan; paid plans add more usage and features.
Which is better for small businesses, Photoroom or Recraft?
Photoroom lists small businesses as a core audience, while Recraft is aimed more at agencies and creators.