Payhip vs Yotpo
Payhip and Yotpo are both E-commerce tools. Here is how they compare on pricing, audience, platforms and community votes.
Sell digital downloads, courses and memberships
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Freemium · $29 | Freemium · $89 |
| Built for | Creators | E-commerce, Small businesses, Enterprise |
| Platforms | web | web |
| Country | GB · 2011 | US · 2011 |
| Community votes | 0 | 1 |
| Rating | — | — |
Payhip
Payhip is a London-based e-commerce platform for creators selling digital products. Writers, educators, designers and coaches use it to sell ebooks, templates, software, online courses, coaching sessions and memberships from a hosted store or through buy buttons embedded on their own website, and it can handle physical products too.
Payhip processes payments through PayPal and Stripe, issues license keys for software, and calculates and collects EU and UK VAT on digital sales, a common headache for creators selling internationally. Marketing features include coupons, upsells, affiliate programs, email marketing and a built-in store and page builder. Pricing is unusual: every plan has the same features, and you choose between a free plan with a 5 percent transaction fee, Plus with a 2 percent fee and Pro with no transaction fee, so the right plan depends purely on sales volume.
Payhip fits independent creators who want a simple store with VAT handled and costs that stay low as sales grow. It offers little marketplace discovery, so you bring your own audience, design customization is limited and analytics are basic. Gumroad has a marketplace and broader brand recognition but charges higher fees, Lemon Squeezy targets software sellers as a merchant of record, and Podia or Kajabi suit creators building larger course businesses.
Yotpo
Yotpo is an e-commerce retention platform founded in 2011 by Tomer Tagrin and Omri Cohen, with offices in New York, Tel Aviv, London, Toronto, Sofia and Sydney. It says more than 35,000 brands in 100 countries use it, from Shopify stores to enterprise retailers. Its core job is collecting customer reviews and photos, showing them on product pages and running loyalty and referral programs that bring shoppers back.
Reviews & UGC sends review requests, displays star ratings, photo and video reviews and Q&A on-site, feeds Google seller ratings, writes AI review summaries and syndicates reviews to retailers. Loyalty & Referrals covers points, VIP tiers, rewards and refer-a-friend campaigns. A newer Discover product tracks how AI assistants such as ChatGPT describe and recommend your products. Plans are priced by monthly order volume, with a limited free Reviews plan and a free Loyalty plan.
Yotpo fits growing DTC brands on Shopify and mid-market retailers that want reviews and loyalty from one vendor. It costs more than review-only apps such as Judge.me or Okendo, and order caps push stores up tiers quickly. ReferralCandy and GrowSurf are lighter options for referrals only, and Klaviyo now offers built-in reviews for brands already on its email platform.
Buying tip: Yotpo used to sell SMS, email and subscriptions, but its current site lists only Reviews, Loyalty and Discover, so plan on a separate messaging tool. The pricing FAQ mentions Reviews from $15 a month while the plan card shows $89, so confirm the quote.