Otterly.AI vs Salience
Otterly.AI and Salience are both SEO tools tools aimed at agencies and small businesses. Salience costs less, from $19/mo versus $29/mo for Otterly.AI. Only Salience has a free plan.
AI search visibility monitoring
Log analytics that shows how bots, AI crawlers and users hit your site
| Pricing | Paid · $29 | Freemium · $19 |
| Starting price | $29/mo | $19/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Agencies, Small businesses | Agencies, Small businesses, E-commerce, Developers, Enterprise |
| Platforms | web | web |
| Country | AT · 2023 | GB · 2026 |
| Rating | — | — |
Choose Otterly.AI if
Marketers optimizing for AI search.
- Focused on AI search visibility
- Affordable start
- Clear reports
Look elsewhere if: Traditional SEO only.
Choose Salience if
Technical SEO teams and agencies that want continuous log analysis of search and AI crawler traffic.
- Shows real crawler behaviour that JavaScript analytics never sees
- Free plan includes the API and MCP server
- Works on Cloudflare's free plan through a Worker
Look elsewhere if: Marketers who only need visitor analytics or a site crawler (Plausible, Screaming Frog SEO Spider).
Otterly.AI vs Salience pricing
Otterly.AI
- Lite$29/mo$25 billed annually; 15 search prompts
- Standard$189/mo$160 billed annually; 100 prompts
- Premium$489/mo$422 billed annually; 400 prompts, API, MCP
- EnterpriseCustomFrom 1,000 prompts
Salience
- Free$01 site, 500K requests/mo, 30 days of history
- Solo$19/mo1 site, 1 user, 5M requests, 6 months history; 2 months free yearly
- Starter$49/mo5 sites, 20M requests, 1 year history, webhooks; 2 months free yearly
- Growth$149/mo15 sites, 100M requests, 2 years history; 2 months free yearly
- Pro$499/mo50 sites, 500M requests, 4 years history, shared Slack support
Otterly.AI · Key features
- Prompt monitoring
- Citation tracking
- Brand mentions
- Competitor comparison
- Reports
- GEO insights
Cons
- Young category
- Prompt limits
- Results vary by model
Salience · Key features
- Analysis of every request from CDN or server logs, with no sampling by Salience
- Crawler verification against official IP ranges to expose spoofed user agents
- Recognition of 200+ bots, with AI crawlers grouped by training, search or user fetch
- Requests linked to paths, status codes, sitemaps, robots.txt rules and index state
- Alerts checked every minute; Slack from Solo, webhooks from Starter
- REST API, CLI and MCP server on every plan, including Free
Cons
- Company incorporated in August 2026, so there is little track record
- Core data is hosted in AWS London (eu-west-2), with no other region offered
- Vercel needs a Pro or Enterprise team and Netlify works only on Enterprise
Otterly.AI vs Salience: FAQ
Which is cheaper, Otterly.AI or Salience?
Salience starts at $19/mo and Otterly.AI at $29/mo. Both prices are checked on the vendors' own pricing pages.
Do Otterly.AI and Salience have a free plan?
Otterly.AI has no free plan, a 14-day free trial. Salience has a free plan.