Otterly.AI is a sEO tools tool for Agencies and Small businesses, offered as paid ($29/mo). Founded in in 2023.
About Otterly.AI
Otterly.AI is a monitoring tool for generative engine optimization (GEO): it tracks how a brand, its competitors and its content appear in AI search experiences such as ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot. It emerged in 2024 as one of the first dedicated products in a category that barely existed a year earlier.
Users enter the prompts their customers are likely to ask, and Otterly runs them regularly across AI engines, recording whether the brand is mentioned, how it is described, which sources and links are cited, and how sentiment changes over time. Competitor benchmarking shows share of voice, citation reports reveal which domains AI engines trust for a topic, and GEO audits suggest content improvements. Reports can be exported for clients or management. Plans are priced by the number of tracked prompts, starting with an affordable Lite tier and scaling to Standard and higher plans for agencies.
Otterly fits marketers, SEO specialists and agencies who need to explain and improve visibility in AI answers. The category is young: results vary between runs and models, prompt selection strongly affects conclusions, and the tool reports on visibility more than it fixes it. Profound targets enterprises with deeper analytics, Peec AI is a close competitor for teams, and established SEO suites such as Semrush and Ahrefs have added their own AI visibility tracking.
As AI search takes a larger share of discovery, tracking it alongside classic rankings is becoming a standard part of SEO reporting.
Key features of Otterly.AI
- Prompt monitoring
- Citation tracking
- Brand mentions
- Competitor comparison
- Reports
- GEO insights
Pros and cons
Pros
- Focused on AI search visibility
- Affordable start
- Clear reports
- Competitor tracking
Cons
- Young category
- Prompt limits
- Results vary by model
- Limited actions
Otterly.AI pricing
Otterly.AI uses a paid model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Lite | $29 / mo | $25 billed annually; 15 search prompts |
| Standard | $189 / mo | $160 billed annually; 100 prompts |
| Premium | $489 / mo | $422 billed annually; 400 prompts, API, MCP |
| Enterprise | Custom | From 1,000 prompts |
Source: otterly.ai · checked on Oct 20, 2026
How Otterly.AI compares in SEO tools
- Rank by votes
- #2 / 19
- Starting price
- $29
- Free alternatives
- 1
0 votes from members
26% below the category median ($39/mo)
Free or open-source tools in SEO tools
Otterly.AI ranks #2 of 19 seo tools tools by community votes and is priced below most tools in the category.
Common use cases
- 1Brand tracking AI mentions
- 2Agency GEO reports
- 3Competitive AI visibility
- 4Content strategy for AI
Best for
Marketers optimizing for AI search.
Not ideal for
Traditional SEO only.
Integrations
- ChatGPT
- Perplexity
- Google AI Overviews
- Copilot
Our take
Otterly is a practical GEO monitoring tool.
FAQ
- What is Otterly.AI?
- Otterly.AI is a SEO tools tool: AI search visibility monitoring.
- How much does Otterly.AI cost?
- Otterly.AI uses a Paid model; paid plans start at $29 per month.
- Does Otterly.AI have a free trial?
- Yes, Otterly.AI offers a 14-day free trial.
- What does Otterly.AI integrate with?
- Otterly.AI integrates with ChatGPT, Perplexity, Google AI Overviews, Copilot and more.
- Which platforms does Otterly.AI support?
- Otterly.AI is available on web.
- Who is Otterly.AI for?
- Marketers optimizing for AI search.
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