Optmyzr vs Supermetrics
Optmyzr and Supermetrics are both ad management & attribution tools. Optmyzr is aimed at agencies, while Supermetrics is aimed at agencies and small businesses.
PPC management automation for agencies
Marketing data connector for Sheets, Looker Studio and warehouses
| Pricing | Paid · $299 | Paid |
| Starting price | $299/mo | Not published |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Agencies | Agencies, Small businesses, Enterprise |
| Platforms | web | web |
| Country | US · 2013 | FI · 2013 |
| Rating | — | — |
Choose Optmyzr if
PPC agencies and in-house search teams.
- Saves hours on PPC management
- Agency-friendly
- Strong Google Ads depth
Look elsewhere if: Small advertisers spending little.
Choose Supermetrics if
Agencies and marketing teams that build recurring reports in Sheets, Looker Studio or Power BI from many ad platforms.
- Very broad catalog of marketing connectors
- Works inside tools marketers already know, like Sheets and Looker Studio
- Reliable scheduled refreshes for client reporting
Look elsewhere if: Data teams needing a general ELT pipeline for every business system, or very small budgets (Fivetran, Airbyte, Coupler.io).
Optmyzr vs Supermetrics pricing
Optmyzr
- Essentials$299/moUp to $25K ad spend, 25 accounts; $209/mo billed annually
- Premium$389/moUp to $25K spend; $272/mo billed annually; full toolkit
- EnterpriseCustom$500K+ spend, SSO, custom API
Supermetrics
- Starter€49/mo€39/mo billed annually; 2 sources, 1 user, 1 destination
- Growth€199/mo€159/mo billed annually; 7 sources, 2 users
- EnterpriseCustomCustom sources and users; warehouses like BigQuery, Snowflake
Optmyzr · Key features
- One-click optimizations
- Rule engine and scripts
- Budget pacing
- Account audits
- PPC investigator
- Automated reports
Cons
- Expensive for small accounts
- Learning curve
- Mainly search-focused
Supermetrics · Key features
- Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4 and Search Console
- Destinations in Google Sheets, Excel, Looker Studio and Power BI
- Marketing data available in Claude, ChatGPT and Microsoft Copilot
- Scheduled refreshes and automatic data updates for recurring reports
- Warehouse destinations such as BigQuery and Snowflake on Enterprise
- Supermetrics Studio with monthly AI credits for analysis
Cons
- Gets expensive as sources, accounts and destinations add up
- Priced in euros, which complicates USD budgeting
- Starter is very limited at 2 sources and 1 user
Optmyzr vs Supermetrics: FAQ
Do Optmyzr and Supermetrics have a free plan?
Optmyzr has no free plan, a 14-day free trial. Supermetrics has no free plan, a 14-day free trial.
Which is better for small businesses, Optmyzr or Supermetrics?
Supermetrics lists small businesses as a core audience, while Optmyzr is aimed more at agencies.