Optmyzr vs Singular
Optmyzr and Singular are both ad management & attribution tools. Optmyzr is aimed at agencies, while Singular is aimed at small businesses and enterprise. Only Singular has a free plan.
PPC management automation for agencies
Mobile and web attribution joined with ad cost data for true ROI
| Pricing | Paid · $299 | Freemium |
| Starting price | $299/mo | Not published |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Agencies | Small businesses, Enterprise, Agencies |
| Platforms | web | web |
| Country | US · 2013 | US · 2014 |
| Rating | — | — |
Choose Optmyzr if
PPC agencies and in-house search teams.
- Saves hours on PPC management
- Agency-friendly
- Strong Google Ads depth
Look elsewhere if: Small advertisers spending little.
Choose Singular if
Mobile app and game publishers spending across many ad networks who need attribution and cost data reconciled into reliable ROI.
- Strong reconciliation of ad spend with revenue for real ROAS
- Transparent usage pricing, including a generous free tier
- Wide coverage beyond mobile: web, CTV and console attribution
Look elsewhere if: Web-only businesses or teams that only need basic install tracking (AppsFlyer, Adjust, Google Analytics).
Optmyzr vs Singular pricing
Optmyzr
- Essentials$299/moUp to $25K ad spend, 25 accounts; $209/mo billed annually
- Premium$389/moUp to $25K spend; $272/mo billed annually; full toolkit
- EnterpriseCustom$500K+ spend, SSO, custom API
Singular
- Free$0Up to 15,000 paid conversions; attribution, SKAN, cost data
- Growth$0.05/conversionAdds technical support and 1:1 onboarding; ETL add-on
- EnterpriseCustomCSM, SLA, cross-device attribution, 365-day cohorts, SSO
Optmyzr · Key features
- One-click optimizations
- Rule engine and scripts
- Budget pacing
- Account audits
- PPC investigator
- Automated reports
Cons
- Expensive for small accounts
- Learning curve
- Mainly search-focused
Singular · Key features
- Mobile, web, cross-device, CTV and PC or console attribution
- SKAdNetwork attribution and conversion modeling for iOS campaigns
- Cost aggregation from more than 1,200 ad networks and sources
- Creative IQ reporting at the level of individual ad creatives
- Fraud prevention that blocks fake installs before you pay for them
- Deep linking, smart banners and web-to-app or QR-to-app flows
Cons
- Dense interface with a real learning curve for small teams
- Advanced features like 365-day cohorts and SSO need Enterprise
- Smaller partner ecosystem than AppsFlyer
Optmyzr vs Singular: FAQ
Do Optmyzr and Singular have a free plan?
Optmyzr has no free plan, a 14-day free trial. Singular has a free plan.
Which is better for small businesses, Optmyzr or Singular?
Singular lists small businesses as a core audience, while Optmyzr is aimed more at agencies.