Omnisend vs Segmentify
Omnisend and Segmentify are both email marketing tools. Omnisend is aimed at E-commerce and small businesses, while Segmentify is aimed at E-commerce and enterprise. Only Omnisend has a free plan.
Email and SMS marketing automation built for online stores
E-commerce personalization and product recommendations
| Pricing | Freemium · $16 | Paid |
| Starting price | $16/mo | Not published |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | E-commerce, Small businesses | E-commerce, Enterprise |
| Platforms | web | web |
| Country | LT · 2014 | TR |
| Rating | — | — |
Choose Omnisend if
Small and mid-sized Shopify, WooCommerce and BigCommerce stores that want email and SMS automation without Klaviyo prices.
- Cheaper than Klaviyo at most contact counts
- E-commerce flows work out of the box with deep Shopify integration
- Pro plan bundles SMS credits worth the monthly fee
Look elsewhere if: B2B companies, publishers or large brands needing advanced data science (Mailchimp, Brevo, Klaviyo).
Choose Segmentify if
Mid-market and enterprise online retailers.
- E-commerce specific
- Fast impact on conversion
- Works with major platforms
Look elsewhere if: Very small stores.
Omnisend vs Segmentify pricing
Omnisend
- Free$0250 contacts, 500 emails/mo, Omnisend branding
- Standard$16/moFrom 500 contacts, 6,000 emails/mo; 30% off with 3-month prepay
- Pro$59/moFrom 2,500 contacts; unlimited email, SMS credits = monthly bill
- CustomCustom150,000+ profiles, dedicated account expert
Segmentify
- Growth SolutionCustom
- Search & DiscoveryCustom
- Cross-Channel MarketingCustom
Omnisend · Key features
- Prebuilt abandoned cart, browse abandonment and post-purchase automations
- Email builder with product picker, discount codes and dynamic blocks
- SMS and web push in the same automation workflows
- Signup forms, popups and spin-to-win wheels for list growth
- Segmentation by purchase history, product views and engagement
- Product recommender and personalized send time on Pro
Cons
- Less advanced analytics and predictive data than Klaviyo
- Standard caps emails at roughly 12 times the list size
- Not a good fit for B2B, SaaS or editorial newsletters
Segmentify · Key features
- AI product recommendations
- Personalized site search
- Triggered and personalized emails
- Web push notifications
- On-site campaigns and pop-ups
- Segmentation and analytics
Cons
- Quote-based pricing
- Narrower than full CDPs
- Requires traffic to show results
Omnisend vs Segmentify: FAQ
Do Omnisend and Segmentify have a free plan?
Omnisend has a free plan. Segmentify has no free plan, a 14-day free trial.
Which is better for small businesses, Omnisend or Segmentify?
Omnisend lists small businesses as a core audience, while Segmentify is aimed more at E-commerce and enterprise.