Northbeam vs Triple Whale
Northbeam and Triple Whale are both ad management & attribution tools. Northbeam is aimed at E-commerce and enterprise, while Triple Whale is aimed at E-commerce. Triple Whale costs less, from $219/mo versus $1500/mo for Northbeam. Only Triple Whale has a free plan.
Northbeam
Multi-touch attribution for DTC brands
Triple Whale
E-commerce attribution and profit analytics
| Pricing | Paid · $1500 | Freemium · $219 |
| Starting price | $1500/mo | $219/mo |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | E-commerce, Enterprise | E-commerce |
| Platforms | web | web, ios, android |
| Country | US · 2020 | US · 2021 |
| Rating | — | — |
Choose Northbeam if
Large DTC brands with significant ad spend.
- Sophisticated measurement
- Combines MTA and MMM
- Trusted by large DTC brands
Look elsewhere if: Small stores (Triple Whale).
Choose Triple Whale if
Shopify DTC brands spending on paid social.
- Built for Shopify DTC
- Unified view across channels
- Creative insights
Look elsewhere if: Non-Shopify or B2B businesses.
Northbeam vs Triple Whale pricing
Northbeam
- Starter$1,500/moMonth-to-month, usage-based; ad spend under $1.5M/yr
- GrowthCustomUnder $200K/mo ad spend, agency services
- Professional$3,500/moUp to $500K/mo ad spend, unlimited users
- EnterpriseCustom$500K+/mo ad spend, MMM+, dedicated CSM
Triple Whale
- Free$0No commitment
- Foundationfrom $219/moStores under $250K annual GMV; 12-month term
- Automatefrom $749/moStores under $250K annual GMV; 12-month term
- EnterpriseCustomQuote
Northbeam · Key features
- Multi-touch attribution with ML
- Media mix modeling (MMM+)
- Incrementality insights
- Creative analytics
- Cross-channel dashboards
- Custom attribution windows
Cons
- Expensive
- Usage-based pricing grows with spend
- Requires data volume
Triple Whale · Key features
- Real-time profit and ROAS dashboards
- First-party pixel attribution
- Creative performance analytics
- LTV and cohort analysis
- Moby AI agents
- Mobile app
Cons
- Pricing scales with GMV
- Attribution still modeled
- Shopify-centric
Northbeam vs Triple Whale: FAQ
Which is cheaper, Northbeam or Triple Whale?
Triple Whale starts at $219/mo and Northbeam at $1500/mo. Both prices are checked on the vendors' own pricing pages.
Do Northbeam and Triple Whale have a free plan?
Northbeam has no free plan. Triple Whale has a free plan.