Northbeam vs Supermetrics
Northbeam and Supermetrics are both ad management & attribution tools. Northbeam is aimed at E-commerce and enterprise, while Supermetrics is aimed at agencies and small businesses.
Multi-touch attribution for DTC brands
Marketing data connector for Sheets, Looker Studio and warehouses
| Pricing | Paid · $1500 | Paid |
| Starting price | $1500/mo | Not published |
| Free plan | No | No |
| Free trial | — | 14 days |
| Built for | E-commerce, Enterprise | Agencies, Small businesses, Enterprise |
| Platforms | web | web |
| Country | US · 2020 | FI · 2013 |
| Rating | — | — |
Choose Northbeam if
Large DTC brands with significant ad spend.
- Sophisticated measurement
- Combines MTA and MMM
- Trusted by large DTC brands
Look elsewhere if: Small stores (Triple Whale).
Choose Supermetrics if
Agencies and marketing teams that build recurring reports in Sheets, Looker Studio or Power BI from many ad platforms.
- Very broad catalog of marketing connectors
- Works inside tools marketers already know, like Sheets and Looker Studio
- Reliable scheduled refreshes for client reporting
Look elsewhere if: Data teams needing a general ELT pipeline for every business system, or very small budgets (Fivetran, Airbyte, Coupler.io).
Northbeam vs Supermetrics pricing
Northbeam
- Starter$1,500/moMonth-to-month, usage-based; ad spend under $1.5M/yr
- GrowthCustomUnder $200K/mo ad spend, agency services
- Professional$3,500/moUp to $500K/mo ad spend, unlimited users
- EnterpriseCustom$500K+/mo ad spend, MMM+, dedicated CSM
Supermetrics
- Starter€49/mo€39/mo billed annually; 2 sources, 1 user, 1 destination
- Growth€199/mo€159/mo billed annually; 7 sources, 2 users
- EnterpriseCustomCustom sources and users; warehouses like BigQuery, Snowflake
Northbeam · Key features
- Multi-touch attribution with ML
- Media mix modeling (MMM+)
- Incrementality insights
- Creative analytics
- Cross-channel dashboards
- Custom attribution windows
Cons
- Expensive
- Usage-based pricing grows with spend
- Requires data volume
Supermetrics · Key features
- Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4 and Search Console
- Destinations in Google Sheets, Excel, Looker Studio and Power BI
- Marketing data available in Claude, ChatGPT and Microsoft Copilot
- Scheduled refreshes and automatic data updates for recurring reports
- Warehouse destinations such as BigQuery and Snowflake on Enterprise
- Supermetrics Studio with monthly AI credits for analysis
Cons
- Gets expensive as sources, accounts and destinations add up
- Priced in euros, which complicates USD budgeting
- Starter is very limited at 2 sources and 1 user
Northbeam vs Supermetrics: FAQ
Do Northbeam and Supermetrics have a free plan?
Northbeam has no free plan. Supermetrics has no free plan, a 14-day free trial.
Which is better for small businesses, Northbeam or Supermetrics?
Supermetrics lists small businesses as a core audience, while Northbeam is aimed more at E-commerce and enterprise.