Northbeam vs Optmyzr
Northbeam and Optmyzr are both ad management & attribution tools. Northbeam is aimed at E-commerce and enterprise, while Optmyzr is aimed at agencies. Optmyzr costs less, from $299/mo versus $1500/mo for Northbeam.
| Pricing | Paid · $1500 | Paid · $299 |
| Starting price | $1500/mo | $299/mo |
| Free plan | No | No |
| Free trial | — | 14 days |
| Built for | E-commerce, Enterprise | Agencies |
| Platforms | web | web |
| Country | US · 2020 | US · 2013 |
| Rating | — | — |
Choose Northbeam if
Large DTC brands with significant ad spend.
- Sophisticated measurement
- Combines MTA and MMM
- Trusted by large DTC brands
Look elsewhere if: Small stores (Triple Whale).
Choose Optmyzr if
PPC agencies and in-house search teams.
- Saves hours on PPC management
- Agency-friendly
- Strong Google Ads depth
Look elsewhere if: Small advertisers spending little.
Northbeam vs Optmyzr pricing
Northbeam
- Starter$1,500/moMonth-to-month, usage-based; ad spend under $1.5M/yr
- GrowthCustomUnder $200K/mo ad spend, agency services
- Professional$3,500/moUp to $500K/mo ad spend, unlimited users
- EnterpriseCustom$500K+/mo ad spend, MMM+, dedicated CSM
Optmyzr
- Essentials$299/moUp to $25K ad spend, 25 accounts; $209/mo billed annually
- Premium$389/moUp to $25K spend; $272/mo billed annually; full toolkit
- EnterpriseCustom$500K+ spend, SSO, custom API
Northbeam · Key features
- Multi-touch attribution with ML
- Media mix modeling (MMM+)
- Incrementality insights
- Creative analytics
- Cross-channel dashboards
- Custom attribution windows
Cons
- Expensive
- Usage-based pricing grows with spend
- Requires data volume
Optmyzr · Key features
- One-click optimizations
- Rule engine and scripts
- Budget pacing
- Account audits
- PPC investigator
- Automated reports
Cons
- Expensive for small accounts
- Learning curve
- Mainly search-focused
Northbeam vs Optmyzr: FAQ
Which is cheaper, Northbeam or Optmyzr?
Optmyzr starts at $299/mo and Northbeam at $1500/mo. Both prices are checked on the vendors' own pricing pages.
Do Northbeam and Optmyzr have a free plan?
Northbeam has no free plan. Optmyzr has no free plan, a 14-day free trial.