Moz Pro vs Similarweb
Moz Pro and Similarweb are both SEO tools tools. Moz Pro is aimed at small businesses and agencies, while Similarweb is aimed at enterprise and agencies. Moz Pro costs less, from $49/mo versus $129/mo for Similarweb. Only Similarweb has a free plan.
SEO and AI visibility toolset for keyword, link and rank research
Website traffic, competitor and market intelligence for marketers
| Pricing | Paid · $49 | Freemium · $129 |
| Starting price | $49/mo | $129/mo |
| Free plan | No | Yes |
| Free trial | — | 7 days |
| Built for | Small businesses, Agencies, Freelancers | Enterprise, Agencies, Small businesses |
| Platforms | web | web |
| Country | US · 2004 | IL · 2007 |
| Rating | — | — |
Choose Moz Pro if
Small marketing teams and consultants that want trusted link metrics, rank tracking and AI visibility in a simple interface.
- Domain Authority remains a widely recognized benchmark
- Clean interface that is easy for beginners
- AI search visibility tracking built into the same plans
Look elsewhere if: SEO teams that need the largest keyword and backlink databases (Ahrefs, Semrush, SE Ranking).
Choose Similarweb if
Marketing, strategy and investment teams that need competitor and market-level traffic intelligence rather than only SEO data.
- Unique market-level traffic data for competitors and whole categories
- Combines competitive, SEO, ads and AI visibility data in one place
- Free tools give a quick, useful snapshot of any site
Look elsewhere if: Small sites and budget SEO teams focused on rankings and backlinks (Semrush, Ahrefs, SE Ranking).
Moz Pro vs Similarweb pricing
Moz Pro
- Starter$49/moEntry plan for a single website
- Standard$99/mo$79/mo billed yearly; 1 seat, 3 sites, 300 tracked keywords
- Medium$179/mo$143/mo billed yearly; 2 seats, 10 sites, 1,500 keywords
- Large$299/mo$239/mo billed yearly; 3 seats, 25 sites, 3,000 keywords
Similarweb
- AEO Intelligence$129/mo$99/mo billed annually; 1 user, AI brand visibility only
- Competitive Intelligence$199/mo$125/mo billed annually; 1 user, 3 months of history
- Comp. Intel, SEO & AEO$399/mo$333/mo billed annually; adds SEO toolkit and AI visibility
- Comp. Intel, SEO, AEO & Ads$649/mo$542/mo billed annually; adds ad intelligence
- BusinessCustomUp to 37 months of data, country filters, API, AI Studio
Moz Pro · Key features
- Keyword Explorer with volume, difficulty and AI Overview data
- Link Explorer with Domain Authority, spam score and link tracking lists
- Weekly site crawls with an on-page grader and issue alerts
- Desktop and mobile rank tracking across tracked sites
- AI visibility dashboards for ChatGPT, Gemini, AI Mode and Perplexity
- Brand Authority score to measure brand strength
Cons
- Smaller keyword and backlink indexes than Ahrefs or Semrush
- Tight query limits on Starter and Standard
- Fewer competitive and content marketing tools than Semrush
Similarweb · Key features
- Estimated visits, engagement and audience demographics for any website
- Traffic source breakdown across search, social, referral, display and direct
- Keyword research, keyword gap analysis and rank tracking
- AI brand visibility and citation tracking across LLM assistants
- Ad intelligence for paid search, display and social creatives
- Industry and market share benchmarking with custom segments
Cons
- Traffic estimates for small or niche sites can be far off
- Self-serve plans limit you to one user and worldwide data
- Country filters and long history need custom Business contracts
Moz Pro vs Similarweb: FAQ
Which is cheaper, Moz Pro or Similarweb?
Moz Pro starts at $49/mo and Similarweb at $129/mo. Both prices are checked on the vendors' own pricing pages.
Do Moz Pro and Similarweb have a free plan?
Moz Pro has no free plan. Similarweb has a free plan.