Moz Pro vs Otterly.AI
Moz Pro and Otterly.AI are both SEO tools tools. Moz Pro is aimed at small businesses and agencies, while Otterly.AI is aimed at agencies and small businesses. Otterly.AI costs less, from $29/mo versus $49/mo for Moz Pro.
SEO and AI visibility toolset for keyword, link and rank research
AI search visibility monitoring
| Pricing | Paid · $49 | Paid · $29 |
| Starting price | $49/mo | $29/mo |
| Free plan | No | No |
| Free trial | — | 14 days |
| Built for | Small businesses, Agencies, Freelancers | Agencies, Small businesses |
| Platforms | web | web |
| Country | US · 2004 | AT · 2023 |
| Rating | — | — |
Choose Moz Pro if
Small marketing teams and consultants that want trusted link metrics, rank tracking and AI visibility in a simple interface.
- Domain Authority remains a widely recognized benchmark
- Clean interface that is easy for beginners
- AI search visibility tracking built into the same plans
Look elsewhere if: SEO teams that need the largest keyword and backlink databases (Ahrefs, Semrush, SE Ranking).
Choose Otterly.AI if
Marketers optimizing for AI search.
- Focused on AI search visibility
- Affordable start
- Clear reports
Look elsewhere if: Traditional SEO only.
Moz Pro vs Otterly.AI pricing
Moz Pro
- Starter$49/moEntry plan for a single website
- Standard$99/mo$79/mo billed yearly; 1 seat, 3 sites, 300 tracked keywords
- Medium$179/mo$143/mo billed yearly; 2 seats, 10 sites, 1,500 keywords
- Large$299/mo$239/mo billed yearly; 3 seats, 25 sites, 3,000 keywords
Otterly.AI
- Lite$29/mo$25 billed annually; 15 search prompts
- Standard$189/mo$160 billed annually; 100 prompts
- Premium$489/mo$422 billed annually; 400 prompts, API, MCP
- EnterpriseCustomFrom 1,000 prompts
Moz Pro · Key features
- Keyword Explorer with volume, difficulty and AI Overview data
- Link Explorer with Domain Authority, spam score and link tracking lists
- Weekly site crawls with an on-page grader and issue alerts
- Desktop and mobile rank tracking across tracked sites
- AI visibility dashboards for ChatGPT, Gemini, AI Mode and Perplexity
- Brand Authority score to measure brand strength
Cons
- Smaller keyword and backlink indexes than Ahrefs or Semrush
- Tight query limits on Starter and Standard
- Fewer competitive and content marketing tools than Semrush
Otterly.AI · Key features
- Prompt monitoring
- Citation tracking
- Brand mentions
- Competitor comparison
- Reports
- GEO insights
Cons
- Young category
- Prompt limits
- Results vary by model
Moz Pro vs Otterly.AI: FAQ
Which is cheaper, Moz Pro or Otterly.AI?
Otterly.AI starts at $29/mo and Moz Pro at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do Moz Pro and Otterly.AI have a free plan?
Moz Pro has no free plan. Otterly.AI has no free plan, a 14-day free trial.