MobileAction vs Salience
MobileAction and Salience are both SEO tools tools. MobileAction is aimed at developers and agencies, while Salience is aimed at agencies and small businesses. MobileAction costs less, from $15/mo versus $19/mo for Salience. Both have a free plan.
ASO and Apple Ads platform for app marketers and agencies
Log analytics that shows how bots, AI crawlers and users hit your site
| Pricing | Freemium · $15 | Freemium · $19 |
| Starting price | $15/mo | $19/mo |
| Free plan | Yes | Yes |
| Free trial | 7 days | — |
| Built for | Developers, Agencies, Enterprise | Agencies, Small businesses, E-commerce, Developers, Enterprise |
| Platforms | web | web |
| Country | US · 2013 | GB · 2026 |
| Rating | — | — |
Choose MobileAction if
Mobile growth teams and agencies that run Apple Ads and want ASO data plus bid automation in one tool.
- Free Apple Ads management up to $10K monthly spend
- Strong Apple Ads automation and bidding
- Low $15 entry price for ASO tracking
Look elsewhere if: Website SEO work or teams that need broad app market download estimates (Semrush, Sensor Tower).
Choose Salience if
Technical SEO teams and agencies that want continuous log analysis of search and AI crawler traffic.
- Shows real crawler behaviour that JavaScript analytics never sees
- Free plan includes the API and MCP server
- Works on Cloudflare's free plan through a Worker
Look elsewhere if: Marketers who only need visitor analytics or a site crawler (Plausible, Screaming Frog SEO Spider).
MobileAction vs Salience pricing
MobileAction
- CMP Free$0Apple Ads management up to $10K monthly ad spend, 1 seat
- ASO Lite$15/mo$12.50/mo billed yearly; 100 keywords, 5 apps, 1 seat
- ASO Basic$69/mo$59/mo billed yearly; 500 keywords, 8 apps
- ASO Pro$239/mo$199/mo billed yearly; 1,500 keywords, 10 apps, 3 seats
- EnterpriseCustomUnlimited ad spend and seats, SSO, dedicated CSM
Salience
- Free$01 site, 500K requests/mo, 30 days of history
- Solo$19/mo1 site, 1 user, 5M requests, 6 months history; 2 months free yearly
- Starter$49/mo5 sites, 20M requests, 1 year history, webhooks; 2 months free yearly
- Growth$149/mo15 sites, 100M requests, 2 years history; 2 months free yearly
- Pro$499/mo50 sites, 500M requests, 4 years history, shared Slack support
MobileAction · Key features
- Keyword rank tracking for the App Store and Google Play
- Competitor metadata, keyword and creative tracking
- Review analysis with sentiment and AI-written replies
- Apple Ads campaign management with AI smart bidding
- Automation rules and 20+ templates for Apple Ads bids and budgets
- Ad Intelligence covering creatives across 45+ ad networks
Cons
- Lower tiers have tight keyword and app limits
- Ad and market intelligence products are quote-only
- Dense interface for beginners
Salience · Key features
- Analysis of every request from CDN or server logs, with no sampling by Salience
- Crawler verification against official IP ranges to expose spoofed user agents
- Recognition of 200+ bots, with AI crawlers grouped by training, search or user fetch
- Requests linked to paths, status codes, sitemaps, robots.txt rules and index state
- Alerts checked every minute; Slack from Solo, webhooks from Starter
- REST API, CLI and MCP server on every plan, including Free
Cons
- Company incorporated in August 2026, so there is little track record
- Core data is hosted in AWS London (eu-west-2), with no other region offered
- Vercel needs a Pro or Enterprise team and Netlify works only on Enterprise
MobileAction vs Salience: FAQ
Which is cheaper, MobileAction or Salience?
MobileAction starts at $15/mo and Salience at $19/mo. Both prices are checked on the vendors' own pricing pages.
Do MobileAction and Salience have a free plan?
Yes, both MobileAction and Salience have a free plan; paid plans add more usage and features.
Which is better for small businesses, MobileAction or Salience?
Salience lists small businesses as a core audience, while MobileAction is aimed more at developers and agencies.